To question the value of Aditya Birla Group in one’s life is itself a question!The values that the ABG products provide are indispensable. Thinking to live my life without ABG products seems rather impossible.If I track back the way, to my childhood, ABG has been an integral part just not for me but for my entire family as well as my friends. I have rather grown up with ABG products being my side all the time. The most trusted cement, The Ultra Tech Cement, an ABG Product had been used to build the walls of my home. So, the emotional connectivity with the brand is immense. During my school days and even today, Freshwrapp ensures that my food remains fresh and hygienic. For the fashion savvy me, ABG has been a great help! Pantaloons has been my companion for long. My typical day starts stepping from my bed, wearing my FOREVERGlam slippers, going out for gym in Activewear by AJILE, then putting on my beautiful Attires by RangManch to work/classes, accompanied with FOREVERGlam footwear. It also provides a beautiful range of formals by Annabelle. ABG has made quality clothing available even to a middle-class man. ABG doesn’t end there, it also provides with a range of premium apparels by ALLEN SOLLY, VanHeusen, Peter England etc. From Footwears to Formal Wear, Ethnic to Activewear, ABG Fashion, and Retail products have always filled our desire buckets. Whether it is a party, a formal event, festivals or simple outing with your shopaholic friends you can always rely on the brand.My camaraderie with ABG is about trust and commitment that we have for each other. ABG is on my phone since 2012 when I first purchased a SIM of Idea. Even in remote areas, I was able to connect with people via phone. It has made life so simple in every way possible. I hope my relationship with ABG remains as rhythmic and as passionate, as it has been for so many years now.Challenges I faced in my life that made me What I am Today!Life begins at the end of your comfort zone! I am no different. I knew to reach the summit, I will have to climb the steep and serpentine roads. I was working when I began preparing for MBA entrances, and I faced a hard time balancing both the sides of my life. Work required at least 9 hours a day and along with that 2 hours of travelling. In the beginning, I could hardly take out time for studies. I knew that whatever I intend to achieve requires dedication as well as a bit of sacrifice. Spending time with friends, hanging out on weekends became a luxury for me. On weekends, when everyone else would be planning to go on a trip, I would be there sitting in my room planning the schedule to be followed the whole day and the topics to be completed by the end of the day. I used to travel to coaching centers to give my mocks every weekend so that I can get the perfect simulated environment of that of the D-day. But the results were not satisfactory. It began to affect my mental health and I was turning towards depression. Finally, the D-day came. I performed worse than I performed in mocks and the result was that I could not get admitted to any good B-school.I felt like quitting. Was it worth it! was the question I kept on posing to myself? All the hard work and efforts that I put into, was it all in vain?Days went by, it was the month of March 2018, that I planned to give it another shot. I pulled up my socks and made a promise to myself that this time I would put my best efforts, work on my strategy and crack a good B-school anyhow. The travelling time became my reading time. I would complete newspaper reading as well as article reading on my way to or way back from office. I knew that I have to steal my own time to benefit my own self.I would spend just 15 min having lunch and the rest 45 min were used to solve logical/analytical questions. As soon as work for the day completed and I still had some time left, I would go to the library to have a quick glance on Quant formulae. After reaching home, I used to take out at least 2 hours to study. I was totally dedicated and followed my schedule religiously. I very well learned to manage my work along with my studies. Taking mock exams on the weekends, which earlier depressed me, brought a smile on my face now. As I was satisfied with my performance, it brought out a positive effect on my work as well. I exceled at work, which also helped me get recognition from my manager.Finally, the tree of my hard work bore fruit. All the challenges I faced, all the hardships that came my way were for my own good. It changed me for better, I became a good manager and learned to manage my time and to optimise efforts to bring out the best result.Achieving your goal brings you immense happiness as well as a feeling of satisfaction and makes you ready to achieve yet another milestone. Now, I have got into SIBM, ready to accomplish another goal in my life.