Beginning of good things - IMI New Delhi

Why Aditya Birla Group is big in my life

“Beginning of good things”

On a fine afternoon, I called my friend on his Idea cellular network and asked him to go out on shopping with me as I was in need of some cloths for my under graduation farewell party. We went to Pantaloons, it was “Build Beautiful”, and it had been there for years and was as glorious and strong as it was on its day of opening. Therefore, I thought I should do some digging to find out what is the secret behind it, the secret was “Engineer’s choice” to use UltraTech Cement and Aluminium of Hindalco Industries Limited when and where required that has made it so sustainable in rough weather. Then to mark "Beginning of good things" I bought cloths of Peter England. On the way back thinking of responsibilities coming on my way ahead, it was important for me to secure life of my loved ones and thus it required someone’s commitment and decided to go for Aditya Birla Sunlife insurance as they said “Your Dream, Our Commitment” offered by Aditya Birla Capital. Founded in 1857, headquartered in Worli, Mumbai, India. Currently operates in 35 countries by servicing some of the largest corporate houses around the world through its business of Aluminium of Hindalco Industries Limited and Cement, chemical and textile business of Grasim Industries to servicing common masses through the Cellular network business of Idea Cellular, Fashion and Retail business and Fertilizer business under Birla Balwan brand That is how some of the brand of Aditya Birla Group creates impact in my life. A US $44.3 billion corporation, the Aditya Birla Group is active in 14 industry sectors with around 47 brands in total. It has achieved global and national leadership in several businesses. Aditya Birla Group is truly Taking India to the World.  

“If you can dream it, you can do it”

I belong to a family and culture where importance to skills of carrying out business is given more importance than education. I belong to Gujarat where having your business is preferred over being an employee. We had a family business of Diamond trading and brokering and my father and grandfather were keen to get me into it and bring an end to my further education after 12^th (which they have decided during my 10^th as my mark sheet were not as appealing as it should be). I was majorly engrossed in extracurricular activities, much into Sports, as far as I remember I use to play all the sports in the school and that too fairly well. However, as the time came near to select stream for 11^th and 12^th, I was keen on taking Science with Biology as majors. Nevertheless, my family had planned something different they wanted me to take commerce and go ahead with their plan. I being naive stood firm for my plan, they gradually agreed for further study after 12^th but only option given was Chartered Accountant(CA), but I wanted to be a Doctor (with no reason why). I did not agree to the proposal and the rift continued for few days and at last I did what I wanted going against everyone accompanied by harsh words that are difficult to forget till today. The classes for 11^th started, but things were different this time, I had to prove myself. I started studying long hours and dropped all the sports and extracurricular activity and performed exceptionally well by standing at 3^rd position in class in 1^st term exam. This helped me to reduce the rift between my father and me and get back to one of the sport that was Cricket. But soon after going with my plan, I realised I have done a huge mistake by staying in the ICSE board as the seat coverage was very low and I was not in position to pay heavy fees of private colleges. In the meanwhile, I had identified that I was very much interested in Management and Business (but not at all in Diamond). The performance got better and better and helped me to get good percentage in class 12^th and opted for Information Technology (which was my 2^nd favourite field) after class 12^th instead of Medicals. I started working hard there too as I had to prove my decision of switching of fields, I also started taking home tuitions and prepared for CAT. At the end I achieved Silver Medal in Information technology which I would not have imagined looking at my mark sheets of class 9^th. Today my family is proud of me and supports in every decision I take.