Part A: Why Aditya Birla Group is big in your life
Aditya Birla group, created impact globally through the brand which resonates the Indian minds. It catered various segments through its amazing products & services in the Indian market, and has also created impact globally. I have being visiting the Aditya Birla Group’s Planet fashion stores since last two years and it has been a great experience with its diversified offerings.
I remember an incident when I was in my graduation college and the dress code required for an event was formal wear. I went to Planet Fashion along with my friends. It was one of the first few Multi-brand stores in the city back then. And from that day, I and my friends have been a regular customer of Allen Solly, Louis Phillipe brands. ABG as a group isn’t just reflecting on individuals in their personal lives but also on businesses across multiple domains. Working in the construction material business, I use to see the humongous amount of money being spent majorly by the buyers in getting the right material so as to get the best results and I have had a very difficult time in convincing distributors and direct consumers to buy products of other brands other than Ultratech cements. This shows the solidarity between the brand and the customers. The reception of ABG’s products is so huge that I cannot even think that there would be a day when we don’t get touched upon by them. My lunchbox with Freshwrap, gazillion number of aluminum foils are in the market but the trust is on it. The bond, the trust, the woo factors all these comprise together to make ABG what today it is. After giving a stunning performance in the consumer durables, now showcasing its strength in the financial sector with ABG sun life mutual funds, Capital all these just show how ABG has grown from a Textile business into Mammoth conglomerate.
Part B: How you overcame challenges to achieve your ambitions in life so far
I completed my bachelor’s in Mechanical Engineering and started working. After a 2.5 years, I wanted to pursue higher education. Studying in a top B-school was my ambition in life but working towards it was a difficult task. I decided to appear for various management entrance examinations and prepare for them. The task was difficult; my workplace was on the outskirts of the city I lived in. It would take ample amount of time to commute for work every day, work and commute would drain me completely by the time I reached home. The traffic made it worse, I had no preparation time for the entrance examinations, and this made achieving my ambition look impossible. However, I was motivated to overcome this and get admission to a reputed B-school and that too in a single attempt. Apart from the weekends I could not get anything done.
But afterwards looking at the other students, who are facing challenges bigger and tougher than me and still coming to classes, appearing for mocks and tests, I realised I have been given the “gift of time”. The hours spent in other activities or unnecessary distractions were reduced by me and I also used the free time I got during the travel from home to work, which I used to spend sitting idle and thinking unnecessary negative things. I started reading up and solving little problems on my phone during this time, thus preparing for the entrance exams. I scored very well and secured admission to achieve my ambition.