Aditya Birla Group is an Indian MNC, headquartered in Mumbai, India. It operates in 35 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. The group has interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services. The group had a revenue of approximately US$44.3 billion in year 2018. It is the third-largest Indian private sector conglomerate in India.
Having said that, it is highly unlikely for any of us to not have used Aditya Birla Group’s products. We all in our daily life have been consuming goods from ABG. ABG is definitely big in our lives. I have been going to pantaloons ever since I remember. My mother is my shopping partner and we both dearly love pantaloons as we get a mix of ethnic and western apparel as well as all accessories under one roof. Fashion is a way of expressing ourselves through our clothing and accessories and Pantaloons and forever 21 make the daily task of “what to wear “, a cake walk.
Everyone’s first job is special and memorable. For my first exposure to corporate world, I choose Allen Solly to make a mark professionally yet elegantly with the wide variety of formal apparels at Allen Solly. Talking about first job, how amazing is the feeling of getting our first salary. I had the best feeling of my life when I received my first salary and that I put as one of the happiest days of my life. It was a big thing for me and I made my parents proud. I wanted to buy a gift for my mother, father, brother and for myself too. I straight up went to the nearest mall and got shirts for my dad and brother from Van Heusen and Peter England. I got a handbag for my mother from pantaloons (because we get everything at pantaloons). I still remember splurging my first salary on a pair of Ralph Lauren Shades. All thanks to ABG for bringing Ralph Lauren to India.
Another phase of life started when I decided to quit my job and was determined to get into a good B- School that year. I gave my cent percent in the preparation of the exams I cleared the exam which was followed by rigorous group discussion and personal interview rounds. After clearing each hurdle, I finally got admitted to SIBM Pune. Like any other girl who is moving out for the first time, I was nervous as well as very excited to be here. I started my shopping for SIBM in full swing and as usual unknowingly and without any planning I ended up buying most of the things from ABG’s brands. though it seems simple but these experiences in life have deep impact on you an these are the brands that makes experience great and memorable.
We use innumerous products form ABG. ABG is making a huge impact on our lives. That’s the power of a successful group. Customers are so loyal and satisfied that they are attracted towards the brand without any prior planning. This is how ABG makes a great impact in our lives and we are living and growing with ABG. Look around and you will find an ABG product around you, for sure!!