Aditya Birla is one of the rapidly growing Indian multinational conglomerate dealing in various products and services such as metals, cement, viscose filament yarn, viscose staple fibre, branded apparel, carbon black, chemicals, fertilizers, insulators, financial, telecom, BPO and IT services.
Aditya Birla has been a name in the background of my lifestyle. Getting my first formal suit from Allen Solly and being so impressed with their quality of cloth material, comfort level and variety to choose from that I transformed into one of their loyal customer.
Not many know the brands it has under its big name. I was one of them until recently when I got to know that my always go to place, Forever 21, for all the casual wears was also under their umbrella. One stop for all the trending fashion clothing and accessories became an ease in shopping.
Heavy use of BHIM banking App in our everyday life from a restaurant, café, shopping centres, grocer, hardware stores, salons, jewellers, stationery, departmental stores to even chai shops, ice cream vendors, etc has reduced the stress of holding cash in hand. Motivating digital payments for an advanced cashless economy.
Since school Aditya Birla has always been a part of my life, everyday meal wrapped in an aluminium foil to stay hot and fresh till the lunch hour. Making various shapes and patterns of aluminium foil be it a ball, bat, bird, fish, heart etc., to using it in craft work was a part of classroom fun.
With my first cell phone I got an idea sim. Being a fan of Shahid Kapoor since childhood made me aware of SKULT collection and going through it a lot of time always made me wonder when will they launch the women’s section for this cool clothing brand as well.
Advertisements and promotions has been their strength. Raised watching TV has made the brand awareness maximum among all age groups specially for Ultra Tech cement. Knowingly or unknowingly, it has been a part of our lives.
Been very particular and worried in life about what to wear or not as my body figure was not in a perfect shape to say, far from what society considered beautiful. A fat child always having trouble finding clothes that suited her body as well as was comfortable at the same time. After trying for years none provided the satisfaction.
During my 12
th standard my friend recommended Forever 21. Going to their store for the first time had a different vibe. It was not just focusing on perfect bodies shapes but was welcoming towards all shapes and sizes. For once I found a good amount of variety to choose from within my budget and it suited beautifully. Not only it fitted me properly but increased my confidence level as well.
Soon going through MBA interviews after cat examination, Allen Solly delivered what it promised. The most comfortable and smart suits. Which boosted my appearance and confidence level making me more presentable.
It did let go of all my worries related to clothing and made it an easy task to shop, impacting my life in a positive way. I was no more conscious, under confident or tired of searching. It turned out to be my one stop for all. Not just for me but it also provided an amazing collection for my dad at Peter England. Where they attracted their customers with points system and discounts.
Today, I walk into these stores so confidently and walk out so satisfied. They did impact my life and helped me when it was needed the most. Aditya Birla is indeed a part of my life.