IIM Udaipur, a pioneer in itself, was officially launched on 30
th July 2011 with one of its many missions to offer a transformational learning experience to one and all associated with it. When IIM Udaipur entered the market (read: B-School Family), it was prone to face competitions from the existing players in the market (read: comparisons with other IIMs). IIMU had two options; either to carry on with the legacy that the existing IIMs have created or to create a unique brand for itself. And, just like what all the big brands would do, IIMU chose the latter and went out on a journey to be one of best b-schools in the world.
It was difficult for IIMU to stand out in the crowd and differentiate itself from others. But the great determination and vision of the institute have helped IIMU to sustain in the market for 7 years and that too proudly. In order to differentiate itself from the crowd, IIMU chose to ride on its three pillars;
Research, Academic Excellence, and Engagement with the Outer Community. And, beginning from the foundation days, IIMU has kept marching ahead without looking back.
IIMU has been continuously doing good on the research factor. According to UT Dallas’, it ranks 3
rd ahead of many reputed b-schools in India in terms of research published in leading global journals. The two most important aspects for a brand to be successful are; it has a good Brand Resonance and Brand Relevance. IIMU has focussed on this two aspects and tried to find the right mix of ideas and actions to remain relevant and growing in the competitive market. IIMU imbibes in itself its major brand identities; Excellence, Integrity, Transparency, Mutual Respect, Inclusion, and Environmental Consciousness. IIMU tries to make itself relevant and make the life of its outer community better by providing various kinds of supportive programs like Incubation centres for innovative ideas, Rural Immersion Program for the less fortunate people, and many others.
IIMU is consistently working towards its vision, mission and goals and as an institute, it is very passionate for making its mark in the outer world. IIMU has a good knowledge of its customers (read: mainly students) and what it wants to deliver. IIM Udaipur aspires to be a leader in its field and also guide the potential initiators to achieve their goal. And, in the days to come, it is very sure that IIMU is going to remain relevant in the market and become a bigger brand.
Which Group of Aditya Birla would I like to work with?
If given a chance, I would like to work with ‘Aditya Birla Fashion and Retail Limited’ group catering in the fashion and retail sector. The reason being that fashion and retail is something that excites me a lot. I love the concept of marketing and the art of selling customers what they need or rather create a need for them. I aspire to work as a brand manager in the later part of my career and I believe that ‘Aditya Birla Fashion and Retail Limited’ group will provide me with the opportunity to be one. In addition to that, I also have a prior internship experience in the Fast Fashion sector.