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Breaking Free | Mayank Arora, IIFT

Jul 10, 2019 | 3 minutes |

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Aditya Birla Group, founded by Seth Shiv Narayan Birla, traces back its inception to 1857. The Birla group has risen and grown since with India. The group has now grown into a conglomerate under the able leadership of Sh. Kumar Mangalam Birla and is a leader in most of the segments where it has registered its presence. Going on to become a member of Fortune 500 companies, it has expanded its reach to North & South America, Africa, and Asia. The Aditya Birla group values Integrity, Seamlessness, Commitment, Speed and Passion. I believe, the values play an important role in one's life. To climb the ladder of success, one has to hold on to his values and be passionate to reach the top. Birla group's these values have inspired me to stick in there and make it big in life. Birla group has been a part of our growing up in one way or another, without our explicit realization about its significance. It has built trust for itself and its products in the market.  Right from my school days, when my mother used to pack the lunch in Superwrap and Freshwrapp to keep it super fresh to the time when I needed to wear trendy clothes during my school time, our dependence on Birla group cannot be stated enough. Pantaloons had exactly the type of clothes we wanted for everyone in the family and was the one-stop destination for shopping. When I needed to look sharp and classy during interviews or here at IIFT, Grasim and Planet Fashion would come to the rescue. One would get all his favorite brands like Van Heusen, Allen Solly, Louis Phillipe under one roof and wearing them brought about a sense of confidence and comfort at the same time, which is a difficult combination to achieve. Moreover, my sister's obsession with Forever21 in unparalleled for, she believes, it brings out the best in her.  I was a very reserved and shy person since my childhood. I was an introvert and would never take the initiative to talk to anyone. Gathering confidence to go on stage, social events was a big task for me. These things were pulling me down and my self-confidence took a hit. When I moved out of the comfort of my home for the first time for under-graduation, I realized that I had to come out of this to stand up to the challenges that lay ahead. I knew that I had a good sense of humor and that would help me break the ice with a lot of people and make new friends. I somehow began to interact with more and more students around. Then I joined a society in the college which helped me shed my inhibitions and be a strong confident man. Today, I stand a confident man here at the prestigious IIFT, trying to overcome the rest of the challenges and hurdles that come my way and venture into a successful life, with, of course, Van-Heusen suit by my side.