The basic necessities in life are food, shelter, and clothing. Let us delve into these spheres in greater detail. Starting with shelter- Gone are the days when people perceived a house just as a shelter. Nowadays, it is a real asset that many people use as a measure of their social standards. So, what do you need to build a house? Or shall I ask, which is the basic component that binds a house together? It has to be Cement. We decided to get our own house a few years back. Apart from investing in our interiors, we did not want to compromise on the base- Cement. My father was very clear while choosing the brand- Ultratech: The engineer's choice. Looking 10 years down the line, he feels that his decision was the right one as our home stands strong with no cracks in it- Physically as well as emotionally.
Let us move on to Clothing. The favorite shopping destination for my family has to be Pantaloons- Again an ABG brand. It is fashion under one roof for the entire family. It has a plethora of options to chose from Starting from Indo western wear for my mom to Trendy new styles for me. You name it, you get it. Of course, the sale season makes it even more attractive. There are instances when you need formal wear that is comfortable to wear and our first choice has to be Van Huesen. They do not compromise on quality no matter what. Apart from these stores, there are moods when I wish to wear celebrity brands. What else can I look on to when I have Skulpt- A Shahid Kapoor brand! For all the clothing needs of my family- ABG is the one-stop solution.
These were just the basic needs. But there is much more in life than these. A normal human being nowadays feels life incomplete without a phone. I am no exception. A smartphone is no less than a basic necessity. A good smartphone requires good internet connectivity. What can be better than India's first telecom to start 4G? Idea- now known as Vodafone Idea has always been my first choice not just for its plans, but for the tremendous speed that it provides. Life is all about speed and Idea leads the domain. ABG Group is so embedded in my life that no matter which sphere I look on to, I find ABG brands. All in all, if we look around me, ABG has its presence over almost all the leading industries I can think of. And its brands in those industries are the best of the lot.
But has life always been this easy?
Life is not a bed of roses.
As true as it can be. My life is no exception either. The brands that I am able to use today were not gifted to me. It has never been this easy.
Past to be proud of
Life has never been a cakewalk for me. I was a child who was born in a decent middle-class family, but as I grew up, our challenges in life grew too. As true as it can be, life was truly a roller coaster for me. I have seen many ups and downs, but the only thing that remained constant was my family. And my family had no more than 4 members including me.
We had a good time going on when the financial problems started. They kept growing without giving any scope for recovery. One bad or should I say unwise financial decision changed our lives altogether. I was in my tenth standard when something very wrong happened due to these things. I felt weak but did not break down. My education was hampered, but my scores being the best of the lot gave me admission to the best Government College. The struggle continued and I took all the frustrations out on my studies by studying day and night. But the results turned out to be not as great as expected. I felt betrayed by life- Again! But did it have the power to break me? No. Life hit me hard with stones, but they were not strong enough to break me. Yes, they hindered me, slowed me down, but could never stop me. My determination, dedication, and hard work did not allow me to accept defeat. I kept going and completed my graduation.
Success was not far away.
It was a regular afternoon when I got a call from the HOD. I was doing well in my studies and had worked really hard for the semesters, but a call from the HOD at that odd hour scared me. I picked up the call and then I could not gulp in as to what I heard. She said- ‘You have topped the college.’ I did not know how to react. Life had made me passive to these moments. But then, everything started changing. The sun started shining. I got a call letter from XIMB, and now I am typing this from my room at XIMB. This line is self-explanatory. I do not wish anything more from life, I just wish this to continue. The only factor that gave me whatever I have today is not luck or money, it is the hard work and dedication that I had put in and the discipline that I maintained.
#ABGLP #ABGWOOME #XIMB