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Businesses are built on values and not opportunism - Harshit Kumar Singh, Vinod Gupta School of Management IIT Kharagpur

Jul 15, 2019 | 2 minutes |

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Mr. Kumar Mangalam Birla, Chairman of Aditya Birla Group says, “Great businesses are never built on the quicksands of opportunism”. But by living by strong foundation values and that leadership lies at the heart of knowing what we stand for. This has been shown by the seven decades of responsible business practices that have made them Global leaders in Aluminum Rolling, viscose staple fiber and carbon black. Brands from Aditya Birla Group are very common in every Indian household. As a kid looking at those huge Idea hoarding and seeing Mr. Abhishek Bachchan in those iconic idea television commercials to having an Idea Sim in my cellular phone in my 10th Standard. As I grew and moved to my higher secondary and getting my farewell from my school and dressing up for the occasion in my very own Van Heusen suit. Growing up and moving to college, whenever it came to buying affordable clothes, Pantaloons was always there to save my days. Visiting Planet Fashion with my family for shopping in festival season and cracking great deals. Owning that lucky Louis Phillippe Shirt and trouser that I wore at every important Job interview during my engineering and making it to one of the biggest IT company as a System Engineer. Aditya Birla Group has been present at every milestone of my life. Everywhere I look, there is a part of ABG which touches my life and provides more comfort and luxury to me and my loved ones. The roots of the Aditya Birla Group go back to almost a century before India’s independence as being India’s first generation of industrialists to helping shape India Inc’s growth today. By looking at this illustrious history of the group I go onto a journey of self-discovery and the very idea of sticking to those fundamental values resonates with me. #VGSoM #IIT Kharagpur #ABGLPWooMe