Aditya Birla Group, a giant business conglomerate, and one of the biggest Indian MNC has established its stronghold in multiple industries from basic clothing to the most stylish accessories, from construction cement to a leading telecom operator.
I still remember as a child getting my first phone and with it came an Idea sim. A mobile number than was not just a number but went on to the become my virtual identity. This is how ABG made way into my life. Directly or indirectly not only mine but other 400 million are connected to their families just because a small idea did change our life. As a student coming to a new city, living in the hostel for the first time, can be a huge toll on the mind and that is when you look for other familiar things to comfort yourself. Out of all the unexpected things there it is, a Pantaloons store right in the heart of the buzzing city of Visakhapatnam. Since my childhood shopping has been my to-do stressbuster and pantaloons one of the important stores, with its multi-brand speciality is one of the leading retail stores for clothes and accessories.
From being part of both the Bengaluru and the Kochi Metro system and responsible for the design and planning, even Ultratech cement, India’s largest cement manufacturer, has made its way into the hearts of a million people. “Build beautiful” their tagline says which they have been successfully doing since its foundation in 1983. From providing employment to some 20,000 people in Ultratech to actually providing livelihood to the thousands who are involved in the construction industry, ABG directly might not mean much to me but it surely means a lot to lakhs of people literally working in any industry.