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Cherishing Memories with products of Aditya Birla Group | Naveenkumar Ravi, IIFT

Jul 8, 2019 | 3 minutes |

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Aditya Birla Group (ABG) is a conglomerate that has products lined in the various essentials of my daily life. Starting from dresses I wear to the cement used in the construction of my house, ABG retail products have always been a silent companion. I still remember my school days, when I pleaded my father for buying me the dress from Peter England, assumed it shipped from England especially for people here. Fast forward, to my engineering days, Forever 21 and Pantaloons were the next destination for us, to shop. My friends and I unconsciously have worn products of ABG the Indian company, for our special moments of life, such as the interviews or even proposals. The best photos taken of me, are with ABG products, either dresses, accessories, etc. Now considering the brand portfolio of the Aditya Birla Group, imagine how much impact can its presence in 14 industry sectors will portray. Look at the roadmap and products of the Aditya Birla, they left no stone unturned. ABG is directly or indirectly responsible for erupting a much-required infrastructure that builds our country. Grasim Industries, India’s largest cement producer and Hindalco Industries combined in the building the roots of the nation. Hindalco, have picked up the demanding pace of the market segment, that every citizen indirectly depends upon, namely the alumina smelting, building and construction, electrical parts, consumer durables, etc. Its primary focus as the organization is on the sustainability, the energy conservation, recycling which are the need of the hour and Hindalco Industry have been this key in their primary business model. Overcoming Challenges – My Story Challenges are the part and parcel for every person/team who aspires to make a difference. It applies to the CEO of the organization and an intern too. Networking is key for any successful consultant or the manager of the team, and to network more, you need to take up every challenge you face in life. Unfortunately, the one thing I missed out, was taking newer challenges until my high school. I missed participating in sports, cultural events which would have given me an ample number of friends. I realized that this is not right and let’s try changing them from under graduation. Hence, I participated in most of the opportunities I received (it’s no longer a challenge). I felt one cannot excel in all the opportunities in which he/she involves, it is okay to lose a few but make sure we can give our utmost effort. A few instances are, taking a position of responsibility during my under-graduation, for the Rotaract Club as a Director and a much demanding position of the “Placement Coordinator” of my class. It can be even as simple as participation in a Mechanical Quiz, being an Electrical Engineer, and securing the runners up spot. I continued the same, during my tenure at Publicis Sapient, by volunteering to mentor a fellow colleague, received an appreciation from the leadership for the same. In all these additional roles I took up, I never took them for granted, I made sure I do my homework in the previous night to be on top of the responsibility I assume. As my career progresses, the opportunities need the right discipline to enact. To enhance my learning, now I have enrolled myself in a full-time MBA International Business program at the Indian Institute of Foreign Trade, prepared and buckled up for the opportunities that await.