The air was filled with immense zeal and nervousness. It was the first day of my MBA at SIBM Pune. In the girls’ hostel, girls rushed from one room to the other, deciding what to wear for the first day, trying out numerous outfits, seeking validation from their friends on how they look. Because first impression is the last impression, we all wanted to dress our best. In between all this chaos, I felt confident wearing my formal outfit from Van Heusen. As one of the Van Heusen campaign rightly says one is always mission ready with Van Heusen. I am really picky about my clothes because I stand by the words of American designer Rachel Zoe “style is a way to say who you are without having to speak.” There are certain brands that do not offer just products but they offer value added products that align with consumers’ own value and that makes it distinct from the other brands offering same products.
Before heading to the class, I opened the tiffin Maa had packed for the previous day’s dinner. I was melancholic the previous day because this was my first time away from home. I opened the lunch-box and munched into the sumptuous Maa ke haath ka aloo paratha. The paratha tasted like the best thing I had ever had not only because I had no idea when I would get to eat the same again but also because it still seemed fresh because of the packaging that was used which was the freshwrapp aluminum foil. Because food cooked with love deserves much more than just ordinary wrap! So this one product whose core value must be to package food is adding other values and importance in life of the consumer based on how they are getting impacted by using the product.
Technology and Internet has hugely transformed the lives of each one of us. There was this one time I asked my grandmother that when she was a kid and if somebody would tell her that something such as a video calling could be done, would she believe something of that sort could ever be invented. And as expected her answer was no, she could have never imagined such a thing and there she is now video calling me from across the ocean while I am taking her through how my new college looks like. This was possible cause of internet and network service providers that brings to us these services. For me, coming to a foreign country and leaving my home town behind was one obstacle that I encountered. On top of it being an introvert, added to the whole obstacle of trying to settle in a new world. At this time being in constant touch with my family and friends back in home country helped me connect and not feel their absence. Coping up with the surrounding and the change that came about in my life along with the rigorous academics is helping me be a better person every day.