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Connecting the Dots | Rahul Choudhury,IIM Kashipur

Jul 18, 2019 | 4 minutes |

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Why Aditya Birla Group is big in your life? We tend to undermine the value of things in our life which seem to be too much in coherence with  our life to the extent that we feel it to be an essential part of our life.Aditya Birla Group has been one such entity that has been a part of me since the formative years and till date remained so. My first tryst with the Aditya Birla Group was during my childhood days when we went for shopping during the Pujas in Kolkata.During one such occasion,I bumped into the showroom of Pantaloons.For a long period of time,I use to look in awe at  the green  ad billboards of Pantaloons which were on display on the roads.It seemed like a dream come true at that moment.When I first stepped inside the multifashion retail store,it seemed to open up a huge door in front of me.Moving forward,even the Freshwrapp which kept the tiffins during school days absolutely fresh,ABG has always proved to be the gamechanger. After that,with the rise of digitization and abundance of mobile phones,Idea Cellular made its way into the market.I can surely bet that there would be hardly a few of the 90’s generation kids who can’t recall the “What an Idea,Sirjee” ad by Abhishek Bachchan which announced the next big thing-the importance of high speed internet and seamless data surfing.Today,post the Idea-Vodafone merger,it became the largest telecom service provider across the nation. As time have passed by,the association just grew stronger when I became even more fashion conscious.I started using Van Heusen,Louis Phillipe products much before Aditya Birla Fashion Retail Limited’s retail store,Madura Fashion & Lifestyle became a household.
From sporting a Van Heusen formals in offices and orientations to using Ultratech Cement during construction,Aditya Birla Group has been silently the force which can’t be described in  a bound of words.

How you overcame challenges to achieve your ambitions in life so far? “A diamond is a chunk of coal that did well under pressure” –Henry Kissinger Life ,in general,have always being a  series of crests and troughs.On a personal front,I have been through situations where I felt disillusioned and felt stuck.But setting aside all those,I made a point to learn from my failures.As most of the Indian  kids,I was  an above average performer till the 10 th standard.Then came the typical Indian conundrum “Beta ab kya karna hai?”And bang!the reality hit me like a flash.Fast forward 2 years,I managed to underperform in +2 boards and also the entrance exams.Thanks to my royal screw up,I knew my opportunities would now become more limited and I can’t afford another such scenery in near future.I got admitted to an Engineering college and life went on nonchalantly.Two years into it,I knew I am more inclined towards business and the first step towards it is cracking the prestigious CAT conducted by Indian Institute of Management( IIMs)and getting admitted to one of the premier institutes. This time,I had my priorities sorted.I started working focussedly towards the goal.As a test,I appeared for CAT,and managed to get quite a few calls .That instilled a sense of confidence in me which I had been missing 4 years back in crunch situation.I worked briefly for a period of about 2 years in an MNC which helped me to familiarize with the corporate culture.I cut down  all sort of after office parties and group meet.But amidst all the work pressure,one thing was always there-I knew no matter what happens,I would come out in flying colours.There have been times when I slept for 3-4 hours and suddenly woke up-because I knew I can’t mess it up this time around.
Fast forward,June 20,2019.I opened the portal and the message displayed like
“Congratulations,you have been offered provisional admission to Indian Institute of Management,Kashipur.” I shut down the laptop screen,went to the balcony and rang up my father.I forgot to mention among all these,how supportive my parents have been all these years,how they have seen my up and downs,comforted me during times when I required the most with a smiling “Don’t worry” even when there were  a whole lot of things to worry. As I always believed,life  always give you a second chance,it’s entirely upto you on how you use it.Failures are imminent in life-not everyone’s out there is an overachiever who have been through without any hiccups.There are moments of rash decision making,moments of madness where you entirely screw up things but the key lies in not stopping after stumbling.At the end,on a closing note,as I am writing this sitting in my hostel dorm,one last ranting from my side-it’s the criticisms that doesn’t break you,they make you for an even better you,a polished diamond churned out from coal. “Don’t stop chasing your dreams,because dreams do come true” (Sachin Tendulkar) Never Quit.Never Settle.