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DREAM IT, DO IT! - Sumit Sourav Das, XIMB

Jul 16, 2019 | 4 minutes |

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Why Aditya Birla Group is big in my life?

We live in a world that is transforming at a rate faster than the speed of light. Change and evolution have always been the only constant that has helped the big-shot corporate to succeed and stay relevant to the denizens of this planet. In the world of twenty-first century, there are very few organisations that have managed to imprint their mark on our lives and Aditya Birla Group is one of them. We think about our lives, see around us and one of the most commonly used entities that we find around us is an Aditya Birla Group’s product. 

There is no doubt about the fact that Aditya Birla Group has had a huge influence on my life as well as my family. I remember the time when I was a young kid and whenever I needed clothes to look fashionable for family functions, I always had Pantaloons to help me out with the zillions of affordable and high-quality brand choices that they put across the table. During my graduation days, I needed to buy a necktie for my best friend as a birthday present and I had Peter England coming to my rescue. When I joined XIMB and I needed business formals immediately for leadership talks and Business Conclaves, I had Allen Solly’s well-fabricated suit saving my day. Reputed brands like Van Heusen and Louis Philippe have made my life at the campus easier and wearing them makes me feel confident about myself.  I look around and see our country moving towards a major infrastructural development and UltraTech has been the major contributor over there too. My 70-year old grandmother who lives in a remote village of Odisha has started using a mobile phone recently and the Vodafone-Idea merger services have played an important role in bridging the communication gap between us, digitally. Aditya Birla Group has been a serious contributor in the field of CSR activities as well. Aditya Birla Group has been India’s third-largest Indian private sector conglomerate for a long time. It is not just because they have managed to establish a successful business model that is based on growth driven strategies focusing on the emerging markets across the globe, but they have also managed to touch the sentiments of common people in our day to day activities.

How I overcame challenges to achieve my ambitions in life so far?

During the first year of my engineering days, I was completely addicted to online gaming and wasted a lot of time on it. I was more inclined towards activities that did not add any value to my personality during that phase of life. Fortunately, I realised it very soon and got involved in several extracurricular activities at my university and got several opportunities to be a part of dance crews and sporting activities. This very decision not only led to my personal growth but also enhanced my CV and helped me get placed during my final year. Another ambition of mine was to get into a reputed B-school. After writing CAT 2017, I did not get a decent score. So, I analyzed my situation and realised that I need to put in a lot of hard work to get what I want to achieve in life. I prepared again for the exams and got a decent enough score this time around to get a call from a few of the B-Schools. So, I had to consistently work hard and manage my time at the office as well as devote enough time to my preparation. What exactly helped me is the fact that I started focusing more on the ongoing process rather than just worrying about the final outcome of the effort that I was putting in. The entire process has taught me to be patient and immensely enhanced my self-belief. All this has helped me in landing up at XIMB and the journey till now has been a beautiful roller coaster ride. 

#ABGLP #ABGWOOME #XIMB