The relationship of human and clothes dates back as early as start of evolution. We have moved from fur, grass and leaves to silk, chiffon and denim. Recent time are not just clothes, it’s about the trend, the fashion and the glory that accompanies them.
Aditya Birla Group defined the clothing industry in India, making its place as the powerhouse of fresh fashion and innovation. The Company was incorporated as Peter England Fashions and Retail Limited in April 2007 and the name was changed to Pantaloons Fashion & Retail Limited on April 23, 2013. Pantaloons is one of India's leading multinational conglomerates catering to the discerning and trendy Indian consumer.
The Aditya Birla Group’s retail store enterprise – Madura Fashion & Lifestyle – is one of the strongest developing brand clothes corporations throughout The Indian subcontinent. Global marketing involves models brands as huge as People, Louis Philippe, Ted Backer, Hackett, Van Heusen, Allen Solly, forever 21, Ralph Lauren etc, sold via their individual brand stores and through other multi brand outlets. With a chain of 71 fashion stores across 35 cities and towns, Pantaloons is constantly extending its foot-prints into the rest of modern India.
My most particular memory of visiting a mall is big shiny green board which said, Pantaloons. I was a small-town girl, excited beyond her age, marveling the glory, the joy, the amaze of such huge beautiful collection at one place. My first work shirt was Arrow, my first and only blazer I bought for my b-school interview is Van Heusen. The first shirt I bought for my father was Peter England. It was more than clothing, it was emotions, knitted one thread at a time.
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