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What better way to convey a safety message to millennials than to disguise it as a cute song? The day I saw the video for the first time, I was singing the song all day (I even memorised the dance steps). It’s one of the most catchy and easy to sing melodies.
Started by Melbourne Metro as a Public Safety Announcement, Dumb Ways To Die has generated over 150 million views and won over 20 awards. It is claimed that the campaign helped in 20% reduction in the railway accidents. The campaign is being used by various countries and has now turned into a video game. The campaign was created by McCann Melbourne 5 years ago and still remains one of the most viral ad campaigns.
Click on the image to watch the video.
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In our new series, Coolest Brand Campaigns, we will post some of the best brand advertisements and campaigns and have a look at what makes them so amazing! They will serve as a good guideline and probably help you to form case studies as well.
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Check out our course on Brand Management by Prof Rajesh Srivastava here.
Or check out the FREE sample here.
This is the exact same course taught by him at IIM and SP Jain Global School of Management.
Brand Examples used in this course - Nike, Kellogg's, McDonald's, M.S. Dhoni, Sachin Tendulkar, Virat Kohli, Coca Cola, Google, Ferrari, Captain Cook Salt, Starbucks, Pears, Sugar Free, KitKat, iphone, Xiaomi, Big Bazaar, Walmart, Burberry, Gillette, HP, Ferrari, Louis Vuitton, Nirma, Tupperware, IndiGo, Dove, Nivea, Maggi, Cadbury Dairy Milk, Lux, Marlboro and Amitabh Bachchan.