No! This is just not done! That was my response when a friend of mine suggested John Miller clothes as I was packing for my journey to the B-school of my dreams. “For me it’s Van Heusen, Period. End of discussion.” I blurted out. There was no discussion afterwards. The brand Van Heusen exudes confidence. Nothing else can work for me. Nothing else can woo me. Aditya Birla Group is big in my life not just for this one instance. Aditya Birla Group has its contribution even in what we eat. Its fertilizers and chemicals division have indirectly touched our lives in innumerable ways. Those highly anticipated trips to Pantaloons during Diwali and Eid time for new clothes have molded our lifestyle and our way of life. For me, Aditya Birla Group is more than just a conglomerate. Our lives are twined closely with products that have been directly or indirectly linked to Aditya Birla Group of Industries. So, it is not the question of how big Aditya Birla Group is in our life, it is how deeply and in so complex ways it has impacted our lives. With the fast paced growth and legacy of Aditya Birla Group, it is everything a corporate of future would look like.
I realized it for the first time when I was posted in Oral and Maxillofacial Surgery Department of Civil Hospital Ahmedabad. Those were the days when the whole day was spent pulling teeth out of patients. It was the only department where formals were enforced. It was Van Heusen that helped me with its superior comfort. When I represented the brand of my college at various camps organized by National Health Mission, it was Aditya Birla Fashion and Apparel Retail in general and Van Heusen in particular that made me look professional. Hailing from the medical fraternity, it was amazing experience for me to make an impact in lives of patients. But it took a lot to reach there. With no family background in healthcare, it took a lot of toiling to make it through. But even at the expense of sounding a little bit cliché, I live by the mantra of – “Dare to dream it, strive to achieve it”. Being an ambitious guy, I raised the bar even higher and set to crack prestigious B-Schools. It seemed a herculean task at the outset, but I managed to land to the B-School of my dreams, Symbiosis Institute of Business Management, Pune. The accomplishment was against all the odds, as a medical professional making inroads in business school. The thrill of what’s next in store for me at SIBM, Pune keeps the motivation rolling. Aditya Birla is known for its social initiatives. It is indeed a corporate that a lot of people aspire to work for. SIBM Pune has time and again proved its mettle in corporate competitions. So, it would indeed be a privilege of the highest order to host Aditya Birla Group at the prestigious Symbiosis Institute of Business Management, Pune. Give us an opportunity to Woo the Aditya Birla Group.