Aditya Birla Group, one of India’s oldest and largest conglomerates has since its emergence been a part and parcel of our lives. Knowingly or unknowingly, we have been using its products on a daily basis. Products range from cement, apparel, telecommunication service and many more. Brands like Allen Solly, Pantaloons, Louis Philippe, Ultratech cement, Idea cellular are few of the top brands that are part of Aditya Birla Group. The values of the group are Integrity; Commitment; Passion; Seamlessness; Speed. These values reflect with my principles too, integrity being the most important of them all. Once a person builds a reputation of being honest and just, people look up to him and have a belief in him. Building such a reputation goes a long way and that’s what ABG has done. With its passion to drive changes and doing it with speed has been an advantage to it. Idea cellular is one such brand which has been an important part of my life. For last 10 years, I have been using it and Idea services have never disappointed me. Its commitment to serve the customers seamlessly has been the driving point and has kept people hooked to it. The ads about Idea shown on TV also clicked with everyone and hence helped to increase its popularity. In these years Idea has only grown stronger and better and that’s what has made me a loyal customer. Why only Idea, the apparel brands are even a bigger part of my life. Knowing how clothes can depict an individual’s personality, Pantaloons, Forever 21, Van Heusen, etc have played an interesting part in helping me look my best. An individual’s personality does not develop over-night. It’s a slow and gradual process. I would like to talk about how I transformed from a shy introvert girl to a confident girl. In school days, I used to be very quiet, always into her books. The only time I used to open up is when I used to participate in group singing competitions which would give me an unknown confidence. I then decided to build upon this and slowly people got to notice me. Still I was not getting confidence to go on stage and perform individually. As soon as I got into college, I always tried to get on to stage and perform individually. Finally when I got the chance to sing individually, I did a satisfactory task at singing but after that I became more confident and open. The friends I made in college helped me grow as a person and I will forever be thankful to them. The process does not end here. Working in the corporate showed me a whole new world of fake and challenging personalities and handling them was a task. I got to know how to showcase a strong and firm demeanour and this further developed my personality. All these experiences helped me become a more matured and confident individual which further assisted me to crack the B-school interviews and finally reach SIBM, Pune.