Aditya birla group has done substantial work in the field of fashion and retail. Aditya birla group fashion and retail limited has brands such as Allen Solly, Peter England to name a few and it so happened that when Me and my dad thought of opening a men's wear retail store,we ,after expansive market research ,chose Peter England and Allen Solly among others because we had personal experience of their quality as brand value .The fact that these brands were not hard on the pocket was a clincher as we were hoping to target the medium ,working class brand conscious , wanting their money's worth segment of people. Credit also goes to the marketing division of the Aditya Birla group as these brands have been able to penetrate domestic market and are recognized by the customer as good value for hard-earned money!
Second reason why Aditya Birla group has played a huge role is because of its brand -Ultra tech Cement. Being a civil engineer there is no denying that the quality of this cement is above par and there have been multiple instances where I have seen its use at various construction sites irrespective of the scale as it is able to meet standards of compressive strength and many other parameters required to make a stable structure. Who could forget the ad of Ultra tech Cement where the person is not able to break the wall because of the quality and ultimately gives up!!
Being an outdoor athletic kind of guy ,I have always been a keen sports freak . After being a competitive swimmer for years I switched to basketball in my senior school days.Its a rigorous sport and sadly very injury prone. Once while playing a game, I injured my leg. It came out that I had a partial ACL tear in the left knee and I was bed ridden for two whole months!! Initially it was really tough for me to cope with this reality and I was very depressed but then I understood that I could not make this injury a disadvantage and be sad about why I could not play again rather I chose to read motivational books in that time and started with inspiring autobiographies. I realized that with strong resolve and patience any result can be achieved and hence after 2 months I started physiotherapy and in no time I was able to get back on court and went on to represent my University team at the Zonals! This lesson that I learnt played a key role when I was preparing for CAT and helped secure good percentile along with acquiring a fair amount of skill in playing the guitar and picking up the intricacies of the game of golf from my father (which payed rich dividends vis a vis our bonding). It also helped me in coping up with hectic schedule of 1st year mba wherein you’re managing multiple things at the same time. So it was essential to understand that there are things that you can control and things which you can’t control. To summarize, every hardship has taught me something and the fact that I took every hardship as a challenge made me work on the problem as if a task has been assigned.I am positive that these little interludes have made me stronger and a better version of myself.I now love challenges!As the saying goes--"When the going gets tough,the tough get going!"