Fashion for everyone and anyone; this is what Aditya Birla Fashion and Retail Ltd. have thrived to achieve till now. Being one of the biggest conglomerates and a reputed brand in the industry, Aditya Birla Group shoulders the responsibility of leading India towards the changing World and they have carried it out quite well so far. To my life, they made a significant difference when I could own what I thought defined me better.
Fashion is a necessity in today’s changing World which might or might not be affordable for everyone. ABFRL changed this once and for all. They have not only customized fashion in different segments but also made it available at affordable prices. Brands like Pantaloons, Peter England have given a greater dimension to the choices of apparels for the middle class communities. Pantaloons, being true to its tagline; ‘Style your change’, indeed provides a wide variety of apparels in all different segments from traditional to Indo-western to Western to casual looks. On the other hand, Peter England gives the range of formal brands that have made work attire look professional and fashionable at the same time. In fact, Allen Solly is the first brand to introduce work fashion for Women in India.
I happen to be an outgoing and confident girl. I usually believe in living life to its full and was never very ambitious about my career, since a child. But slowly my life unfolded in ways that made me realize the importance of career, ambition, success. IIM Rohtak is an important milestone in my life. Being called a Kathor is a matter of pride. The journey till this point was a bumpy ride. I usually thought that I am just another girl living just an average life. In school, I was nowhere in top 5 or 10 or even 15. I was not a sportsperson either. But this once when I accidently became the 3rd ranker of my class, was a life changing experience for me. From here on, I started working on my academics seriously and wanted to maintain that pride that got into me with this little achievement. I started aiming big in life and started grooming myself in all domains. I even pursued a professional course of dance for 6 years. I wanted to graduate from an IIT. Not a very unrealistic dream or was it? I tried really hard but couldn’t get through. This time life knocked me down and I was very disappointed and demotivated. But life has its ups and downs. While doing my bachelors, I thought maybe I can still go for something big and try to achieve it. This time more determined than ever, I finally started my preparation for CAT exam. And that’s how I landed at IIM Rohtak.
Now that I am almost going to become a manager, I let my thoughts flow in every direction in order to be able to make a change in this rapidly evolving World. My contribution out there in the corporate world, however small might count someday and brands like ABGPL motivate me to aim high and achieve higher.
-
Aastha Singh