The first thing that hits me up when I hear the words ADITYA BIRLA GROUP (ABG) is fashion and that too formal wears in particular. Brands like Peter England, Allen Solly, Louis Philippe and Van Heusen find a special place in my heart as well as in my cupboard since the time I started preparing for the internship placements during the third year of my engineering. This was the first time I ever bought formal wears and the brand which earmarked this new beginning was Peter England. I don’t know whether it was the comfort or the professional look that I had adopted which inflicted me with great courage and self-confidence to face the interview process and sail through it.
When the time came and I had to prepare to leave my hometown for the first time for my first job, shopping for formal wear was a must. It is very crucial as the personality should depict a college to corporate transfer. ABG fashion retail is something which really smoothen this transition. There was never a second thought on where to shop as Pantaloons had all sorted for a person like me. A big thanks to ABG fashion for making tough decisions look simpler for new joiners who are already much anxious about the new journey that they will be starting.
I also remember the time when we were about to start building of our maiden house on the ancestral land. Apart from finalizing the architectural design, another important thing is to finalize the raw material to be used for the construction work. Cement is one of the crucial raw materials in such case as it acts as the binder for the foundation and all the structural components. The correct brand choice for cement thus becomes extremely important. Ultratech cement was what we got suggested by the assigned builder. We enquired about the brand of cement with various shopkeepers who sell construction related material and to our satisfaction; all of them were having high opinion about this brand of cement. Later on I happen to know that this brand is owned by Aditya Birla Group. I think Ultratech cement is the perfect example of brand recognition and brand trust wherein the consumers themselves become the advertisers of the brand. The consumers give testimony about the quality and directly or indirectly influence other people to place their trust in the brand as well.
With all the above experiences that I had with ABG’S brands and that too during critical phases of my life, I stand awestruck and inspired to create something which connects with the lives of people that hold a special place in people’s heart and memory as ABG’s products hold in mine.
After recollecting all these phases of my life I understand how interesting it is to see that where we are now, where we were and where we want to be. I remember the time when I was just 14 years old studying in my 10
th standard, preparing for my board exams. This is a crucial phase in everyone’s life since they have to make the decision about what they want to pursue as for higher education. This was the time when I was extremely confused about whether I want to pursue medical field or non-medical field going forward in academics. About a week away from my first board exam and I received the shattering news regarding my father’s sudden demise. I don’t know if anyone can relate with this situation but it was for sure the lowest point in my life. It was the time when I pulled up my socks and started taking decisions for myself. I started following the philosophy of taking decisions and then living with them irrespective of outcome they brought. The decision to pursue non-medical, the engineering college, the first job, MBA and then MBA College are some highlights of crucial decisions that I have followed with no regrets.
I believe life has its own way of teaching lessons and it is up to an individual to accept it as an opportunity. I always try to motivate people who have or are facing similar low points in their lives about how one can overcome that situation and reach out to achieve the best out of life. I believe I have made my family proud which is my greatest achievement. I believe I have been successful till now and shall continue to strive for the same in future.
Finally, I would like to conclude by saying it is us who decide how we want our situation to be. Before reaching our destination of success, we should be able to imagine ourselves reaching to that destination. We should be able to visualize ourselves treading down the path to our destination. We only can win if we first consider ourselves as winners.
Believe in yourself!
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