Aditya Birla Group is an organization which is present in every Indian’s heart. From cement to retail, we all can find the contributions of Mr. Birla all over the country. Since 1857, the conglomerate has contributed to the country in an immense force by providing means and services for the people of India. Being and International student from Dubai, I have seen a lot of contribution made by this great entity. From Van Heusen, Louis Phillip and Peter England for my formal requirements and More being the ideal store to buy the items I need. Coming to India for an MBA, seeing Aditya Birla group has had a great impact on me as it has shown that a lot can be done if the work is done right. Mr. Birla found out the requirements of the people in this country, studied patterns, forecasted problems. By doing this we all know where Aditya Birla Group stands in India and in the world. The retail of Aditya Birla group has made a huge impact to how I see retail as. Aditya Birla Retail aims to offer a
shopping experience that delivers unbeatable value and quality which is usually ignored by other retailers. All these are facts that the world knows about the Birla group due to the credentials they have established with the years of hard work. But how has it impacted my life? Well that’s a whole new story.
Since the 1
st day I landed in India, I got an idea sim for my phone. Guess who is behind Idea? Yeah, its Aditya Birla. Then throughout my way from my airport to the hotel, I must have seen hundreds of posters in the road which one way or other involves Birla group. But let’s keep that aside for a while. As soon as I landed in my hostel, the very next day I was supposed to present myself for induction wearing formals. I had none. Guess which clothing brand I went out for? Yeah, Louis Philippe(Aditya Birla again). But all of these are materialistic aspects of how Birla group has affected my life. Lets now dig deep in the sentimental part.
If I go on and say that Birla group simply portrays the Indian story, then I might not be wrong. Indian story? Confused? We have all heard of the American story and how they turn their dream into realities. But what is this Indian dream that I am talking about? Indian dream is a dream that every common man visualizes in their day to day life. Overcoming every obstacle set in our path from being colonized by the Britishers, to having troublesome relationships with our neighbors, we have seen it all. Despite this, today we stand as one of the largest and strongest economic nations in the world. That exactly is what I call the Indian dream. Its about not being overshadowed by obstacles set in your path. Its about never giving up and showing the world that we are as good as the rest of the world is if not better. And in every aspect, Aditya Birla group replicates the Indian dream. So, this is how Birla group has created an impact in my life. They have made me believe that I can overcome any obstacles set in my path and prove each and everyone that ever doubts me that I am as good as all of them if not better.