As individuals Brands play an important roles in our lives. In the eyes of Marketing this is referred to as Brand Loyalty. But to consumers it’s a status symbol. We always love to be associated to a particular brand. For eg. When you carry an iPhone it gives you an upper hand to see the symbol of a half cut apple than having a realistic full size apple.
What you perceive of a particular brand is totally different from what others perceive. But, there is a contrary to this statement. Aditya Birla, the brand in itself takes you to what everyone perceives it. The perception is the same for everyone of us who have been hooked into this famous conglomerate organisation that has been part of our daily livelihood for years together. Each and every one of us have been using their wide range of products that has made our lives better! Food, Clothing and Shelter are the three essentials for livelihood! And to everyone’s surprise ABG has covered all three of our basic needs. With the introduction of their supermarket chain “MORE”, we are now able to access for food anytime and every time. Such good customer service that it makes us want to go back even though you aren’t hungry! The discounts and various benefit schemes have benefited my family that I can’t put into words. Second, as I’m sitting down to write this story, I just look down at my T-Shirt which I bought from their famous store “PANTALOONS “. That’s how much ABG has also been part of me everyday that I’m their loyal customer and also a Green card holder! I now feel like a citizen of US. Oh! Sorry that was a bad sense of humour. And now I remember my first formals was purchased from Allen Solly! I can’t believe as to the number of brands I have been a part off! That’s how much of an impact it has created in me. Next, last but not the least, Shelter! I remember when I was hardly 12 years old when my father purchased a property, I saw racks of cement bags that was arranged on the side of the road. When I went closely to notice it, it was the Ultra Tech Cement! It was from the same group, ADITYA BIRLA! They are also providing me a roof under which I’m staying! Phew, this organisation is just humongous and so amazing that none of us can get away from them!
This is only because they are our family and come with us all throughout our lives! Thankyou is an understatement for all that they have provided us! But nevertheless, Thankyou ABG for always being a part of our lives and changing things forever!
From A Loyal Consumer Always!