The Aditya Birla Group is one of the few conglomerates which has the capacity to touch our lives at every point of time. The group has been an integral part of at least my last three generations with a deep impact on my generation too. The trust which it has build has been seldomly seen with other brands of the same era.The group is an important part of my life because of the type of business diversifications it has made since its inception. The corporate strategy of Seth Shiv Narayan Birla and other leaders of the group has enabled the group to touch the lives of people not only through one channel, but multiple channels.
The group leverages its brand name through the approach of influencing the fashion, the lifestyle, the financial acumen of people across the globe.The basic idea of the Aditya Birla Group is to keep my surroundings safe and comfortable through its varied products. When I hear the name of the brand in the bricks of the building, the container of my food, the financial decisions I make, there is an inherent sense of contentment I feel.Thus, whether it is my home, the mobile network I use, the clothes I wear to my office, home and to party, or the road I take to travel to home and back, the Aditya Birla Group has built everything for me.
“My life’s biggest challenge, was my life’s best learning”
My childhood has witnessed few remarkable incidences which taught me to take challenges positively because as I was right told that these challenges are the actual tests of my potential and will help me see different shades of my own self. One of the most significant challenge was to stay without my father for seven years of my childhood and teenage. My father had gone abroad due to his work and this situation changed my entire outlook toward life at a young age. Today I feel that this incidence was a manageable affair, but for a 10 year old girl, to might not be so. Few years into it, I realized that cribbing about it would not have helped any of my parents and it was the time to become a source of support for them rather than just stay in denial. Being a single child, I could have been a strength to my mother, and this realization helped me grow into a different person that I ever thought I would be.
Today, as I am about to complete my second year of MBA, I can better adapt to the incidence and now understand the importance of work and the efforts which have to be put into making one’s career.My life was hugely impacted because of the distance I had with my father. But now, at the age of 23, I have made peace with this past of my life, and as I ready to enter the corporate world, I completely agree that his decision was right.