Hospitality industry largely depends upon word of mouth and positive reviews from trusted customers. As most businesses are going online and on various social media platforms, it has become imperative for business managers to devise a right social media strategy for better growth.
Like any other industry, the Internet has also taken the hospitality field by storm and if you are a travel and hospitality student then you must start learning the basics of social media management as earliest as possible. Here are a few reasons why hospitality management students must learn about social media management.
Effective marketing: Social media platforms like Twitter and Instagram have given a platform to managers to effectively communicate with their clients. It is a much better and flexible medium of approaching the clients and makes the work much easier. There are several hotel management colleges in India and abroad, which are introducing social media management in their main curriculum as well.
Reputation building: Social media management goes beyond marketing and advertising. Digital tools can be used to build strong relationships with important clients as well. According to the
Indian Institute of tourism and travel management, businesses that are driving their social media strategies quite well have been able to spread their networking at a much faster rate. Social media marketing is undoubtedly the most business savvy tool that they can ever use. Those who are using it to their benefit are most likely to stay at the top of the league.
Improving customer relationship: The biggest advantage of communicating on social media channels is that it encourages greater transparency. Since managers can respond to the customers in real time, it eventually helps them gain their customers confidence. They can upgrade their services and products services time to time online and stay connected with their customers all the time.