Competitions

CAT Prep

Upskill

Placements

MBA Co'26

RTI Response

Rankings

Score Vs. %ile

Salaries

Campus Tour

Hospitality Students Must Learn Social Media Management

May 27, 2017 | 2 minutes |

Join InsideIIM GOLD

Webinars & Workshops

Compare B-Schools

Free CAT Course

Take Free Mock Tests

Upskill With AltUni

CAT Study Planner

Final 19 Days to CAT 2024 Test-26

Participants: 77

Final 20 Days to CAT 2024 Test-26

Participants: 163

Final 21 Days to CAT 2024 Test-25

Participants: 135

Final 22 Days to CAT 2024 Test-24

Participants: 155

Final 23 Days to CAT 2024 Test-23

Participants: 97

Final 24 Days to CAT 2024 Test-22

Participants: 153

Final 25 Days to CAT 2024 Test-21

Participants: 142

Final 26 Days to CAT 2024 Test-20

Participants: 184

Final 27 Days to CAT 2024 Test-19

Participants: 168

Final 28 Days to CAT 2024 Test-18

Participants: 164

Final 29 Days to CAT 2024 Test-17

Participants: 173

Final 30 Days to CAT 2024 Test-16

Participants: 189

Final 31 Days to CAT 2024 Test-15

Participants: 183

Final 32 Days to CAT 2024 Test-14

Participants: 186

Final 33 Days to CAT 2024 Test-13

Participants: 189

Final 34 Days to CAT 2024 Test-12

Participants: 222

CAT 2017 VARC SLOT- 2

Participants: 307

CAT 2017 DILR SLOT- 2

Participants: 149

CAT 2017 VARC SLOT- 1

Participants: 294

CAT 2017 DILR SLOT- 1

Participants: 103

CAT 2017 QUANT SLOT 1

Participants: 149

CAT 2017 QUANT SLOT 2

Participants: 66

CAT 2018 QUANT SLOT 2

Participants: 63

CAT 2018 QUANT SLOT 1

Participants: 103

CAT 2018 DILR SLOT- 2

Participants: 54

CAT 2018 DILR SLOT- 1

Participants: 81

CAT 2018 VARC SLOT- 2

Participants: 198

CAT 2018 VARC SLOT- 1

Participants: 289

Final 35 Days to CAT 2024 Test-11

Participants: 149

Final 36 Days to CAT 2024 Test-10

Participants: 118

Hospitality industry largely depends upon word of mouth and positive reviews from trusted customers.  As most businesses are going online and on various social media platforms, it has become imperative for business managers to devise a right social media strategy for better growth. Like any other industry, the Internet has also taken the hospitality field by storm and if you are a travel and hospitality student then you must start learning the basics of social media management as earliest as possible. Here are a few reasons why hospitality management students must learn about social media management. Effective marketing:  Social media platforms like Twitter and Instagram have given a platform to managers to effectively communicate with their clients. It is a much better and flexible medium of approaching the clients and makes the work much easier. There are several hotel management colleges in India and abroad, which are introducing social media management in their main curriculum as well. Reputation building: Social media management goes beyond marketing and advertising. Digital tools can be used to build strong relationships with important clients as well. According to the Indian Institute of tourism and travel management, businesses that are driving their social media strategies quite well have been able to spread their networking at a much faster rate. Social media marketing is undoubtedly the most business savvy tool that they can ever use. Those who are using it to their benefit are most likely to stay at the top of the league. Improving customer relationship: The biggest advantage of communicating on social media channels is that it encourages greater transparency. Since managers can respond to the customers in real time, it eventually helps them gain their customers confidence. They can upgrade their services and products services time to time online and stay connected with their customers all the time.