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How ABGLP impacts my life- Swadheen Jain (IIM Rohtak)

Jul 15, 2019 | 4 minutes |

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Aditya Birla is one of the largest conglomerates in India, having its presence in more than 35 countries all around the globe. It is the company which has impacted us in all the walks of life. When I was a kid and my home was getting renovated, I came across a brand known Ultratech, my father has been a civil engineering and the trust he showed while choosing the brand, made me feel confident about that brand at that stage of life, it was the time, when I came to know about Aditya Birla group, then I learnt about its acquisition of L&T cement and found the acquisition interesting and luckily I got to see how a cement plant works. At the same time, there was a very creative ad being aired on TV and was visible on billboards as well, the ad that brought a new form of creativity was Idea Cellular, which revolutionised the TV commercials with " What an idea sirji " ad featuring Abhishek Bachchan . The ad innovatively shown how dispute can be solved by properly communicating and reflected its strong presence in rural India.

It didn't only fascinate the childhood, but have become a partner in youth as well. With fashion brands like 

Louis
philippe,  Allen Solly and Van Heusen,  the company has helped us in grooming ourselves to our best with the high-class fashion wear and also provided us with cool fashion stuff with Pantaloons.

It is the company which has impacted us in every mode of life and provided us with the best solutions. They have not only targeted a single segment of the market but provided a solution to every segment of customers with its different brands like Louis Phillipe foe higher segment and Pantaloons for affordable dressing.

It has made its presence in different industries and garnered a good reputation across all industries and that how the brand influences me and I feel persuaded for it. ---------------------------------------------------------------------------------------------------------------------------------------------------------------- When I was a kid, I didn't had have good health and my parents were quite worried about my future. I wasn't able to attend my classes and everyone was quite worried about my future. No one believed that I could even pass my board exams, but I was quite determined to achieve my goals and I overcame peoples' expectations and secured a good score in my class 12. Similarly, I wanted to have good placements during my graduation but couldn't go out, I felt as if I was left behind in the walk of life, I took up a job near my city, so that I don't have to move out of my home but I was not satisfied with that, I wanted to quench my thirst of learning, and I started preparing for the same, at the day of my selection test, my grandfather passed away, it was the most difficult time for me, but still I gathered all my courage and went for the interview. It was again a horrible year with losing both the grandparents and witnessing a life-threatening situation, I lost all my confidence and faith in good times. But I self-motivated myself, I encouraged myself that if I want I can conquer all the things I want, I read some good novels to motivate myself like "Veronica decides to die" and " Alchemist" by Paulo Coelho, which told that the zest to conquer anything is achieved only when people feel that they have no time to fulfil their dreams, people might feel neglected and lose all hopes in them, but destiny will always support them if they support themselves.  I geared up myself to start on a voyage to fulfil my dreams and my hard work paid off, I got selected in two of the most reputed brands in the IT industry and was selected in the premier B-school of India. I faced a problem in moving out of the city because of some issues, but I demonstrated my capabilities to my family that I can manage things on my own. I made them believe in me, but before making anyone believe in me, I made myself to believe in me because one has to overcome his own fear and I believe that a person is his own teacher, if one makes himself confident to achieve anything, he can make all his dreams come true.