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How Aditya Birla Group has a big impact on my life and some thoughts about overcoming challenges, IIM Raipur

Jul 15, 2019 | 4 minutes |

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Why Aditya Birla Group is big in my life. Ever since the Aditya Birla Group was established in the year 1857, it has only expanded to new horizons and touched the lives of more and more people. My fondness for the ABG started with a small incident in my life. From very long-time pantaloons had been my number one choice when it came to shopping for apparels. But call it naive that I only realized during an internship opportunity at pantaloons that it was ABFRL, which helped me to express myself through not only their retail stores but also through well known and preferred brands like Van Heusen, Peter England, Allen Solly and Louis Philippe. Than I started observing and was completely taken away by realizing how much the Aditya Birla Group has impacted my life through their various offerings in every small interactions I come across with objects and people every day. Ultratech cement is so widely trusted and preferred that most likely my house, office and institute have made use of it. Even though I am yet to start my career, but I know for sure that I can trust ABC for my future financial endeavors, just like I have trusted many other offerings by ABG. A common citizen will never know how many products they use have employed minerals in their making that could be an offering by Hindalco Industries. Be it Idea cellular, that connected me thousands of time to my loved ones and facilitated many important conversations or be it life insurance that provided the sense of security to my loved ones, the real impact on how convenient it has become to lead a life due to Aditya Birla Group can only be pondered over.

How I overcame challenges to achieve my ambitions in life so far. My fascination for marketing as a career started when I was a 16-year-old student. At that time, I frequently read and came across information about entrepreneurs, brilliant marketing campaigns, brands, organization and successful managers. I had made up my mind to pursue management education, but the first major challenge I faced was convincing my parents. Like all parents they were highly concerned for my life and career and wanted me to become an engineer. After our disagreements, I had to take up science as the study domain for my board exams. Rather than being discouraged, I took it as an opportunity to showcase that I can give my dedicated efforts to anything if it means being one step closer to my goals. After passing with good academic grades, I again talked to my parents about taking management education for my undergraduate study, and this time they agreed with wholeheartedness, believing that I will give sufficient efforts, no matter the results and will eventually succeed. Later after my graduation, I wanted to pursue an MBA from a premier institute like the IIMs. This time I was faced with different challenges and had very valuable learnings. During my preparation for entrance exams, I had to face demotivating remarks from various people, live in very unfavorable conditions, had to take very bad quality food and fell sick for a long period of time, just before the entrance exam. I realized that these small challenges in life keep coming. They surely demotivate you, but you have to keep going because they are only temporary, but your ambition is permanent. Even If I fail one thing, I know I can make it some other way. In the end I was successfully able to get an admission into IIM Raipur, getting one step closer to my ambition of having a challenging and fascinating career in the marketing domain. #IIMRaipur #ABGLPWooMe #Aspiration #Challenges #ImpactingLives