Consumers get influenced by several brands around them. In fact, the new age consumer is somehow more emotionally attached to his brands than even to other human beings. So, basically the kind of relationships we develop and nurture with brands in our lives,makes a huge impact on our buying patterns. And, when it comes to the Aditya birla group, it is needless to say that this power house has managed to introduce us to so many brands having huge varieties of products.If I talk about myself, I associate the group with the amount of emphasis they have given on the apparel brands. Prior to the introduction of these charismatic brands , the country was merely aware of a few styles, colors, cuts etc . when it came to clothing. Whenever as a kid I was taken for shopping, it was a known notion that, we would go to this small store near our house, where we’ll be shown a few designs of a type of shirt or pant.The concept of fashion encompassing options,when it came to brands was absolutely non- existent in India. In fact, we as the 90s kids never got acquainted with the concept of trial rooms in stores .Basically,I could observe a drastic change in the way we bought clothes and that made me a loyalist to the group .So, to sum up I would like to say that the brand has made a deep impact in my life and the credibility associated with the ABG shall resonate for decades to come.
How I faced challenges in my life.
Born with a silver spoon or not, every person in this world filled with hardships , faces a lot of challenges in his life. Now, these challenges may vary from person to person. Some individuals feel that corporate challenges got on their nerves,while the others blame their inadequacies in their emotional relationships for the same. Some way or the other we find ourselves in situations where we are simply standing helpless and all alone.So, when It comes to me, I would like to say that I was always a tough lad when it came to obstacles pertaining to career and academics. My challenges revolved around relationships that haunted my life.And, calling them complex would simply be an understatement. I was never at peace with my immediate family and my friends too could never really provide a shoulder to cry on when I needed them. Therefore, whenever I faced an emotional breakdown, I somehow had to gather all the strength I had in my capacity and faced that challenge head on, with a fearless and confident personality .Therefore, the challenge was to be strong and not depend on anyone for emotional support.And, though,it was extremely difficult a task to accomplish, I made it possible with my significant attitude of self sufficiency in life and that made all the difference.Now, my only mantra is self reliance and that has helped me in my career to a great extent, making me an extremely efficient and credible individual at work.
#NMIMSBangalore #ABGLPWooMe