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How Aditya Birla Group Has Impacted My Life - Pratiksha Singh, XIMB

Jul 16, 2019 | 3 minutes |

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Aditya Birla Group is an Indian multinational conglomerate started by Seth Shiv Narayan Birla in 1857. It is headquartered in Worli, Mumbai, India and operates in 35 countries with more than 120,000 employees around the globe. In 1857 Aditya Birla Group started venturing into cotton trading in the tiny village of Pilani, Rajasthan. Today, it has grown into a wide range of sectors- metals, textiles, carbon black, telecom and cement and has achieved global recognition in several businesses. The food that we eat, clothes that we wear, house that we live in, all have some element of Aditya Birla Group in them. We are surrounded by their brands. They have many chemicals like Multi 100(Versatile liquid disinfectant for poultry), Multi 5(for fresh fruits and vegetables) are found to be very effective for microbial sensitive environment to disinfect inanimate surface. They have also ventured in banking sector (Aditya Birla Idea Payments Bank Limited) as full service digital bank providing features of loans, Insurance, Enterprise Solutions. Ultratech Cement Limited, the largest manufacturer of cement in India is also a brand of Aditya Birla Group. It ranks among the world’s leading cement makers. Aditya Birla Group has become one of the biggest part of our lives not only materialistically but also socially and economically. They have integrated Corporate Social Responsibility (CSR) in their business operations. For over 50 years they have engaged in impactful, welfare driven activities in India and globally. This group works in 5000 villages, reaching out to 7.5 million people annually. 60% of this people live below poverty live and belong to vulnerable sections of society. It balances its own economic growth with environmental and societal interests. Aditya Birla Group is a big part of not only my life but also of a lot of people around the world.  Challenges overcome by me. After completing my under graduation I decided that I want to pursue MBA as my post graduate degree. After coming back to home I started preparing for CAT examination with all diligence. I have a younger brother and a younger sister and my mother is a housewife, so my father has to look after all of our expenses alone. I didn’t wanted to put any burden on my parents as at that time the economical condition of my home was not very good. I started taking tuitions of students from 9th to 12th so that I can at least manage my own expenses. One month before CAT I had an accident. I got severe cuts all over my hands, knees and a scar on my head. I was not able to write for almost 2 weeks and the pain was also very excruciating. I lost all hope, I thought I would not be able to prepare for my exam well and I will have to drop again to write the examination. But my parents motivated and supported me at all times. They made me believe that there is nothing that I cannot do. I took hold of my parents advice and started preparing again with more hard work and passion. That one month made me learn that how important it is to stay motivated and not lose hope . Ultimately I wrote the exam and got into a prestigious college Xavier Institute of Management Bhubaneshwar. This made me learn that if you believe you can achieve anything you want.#ABGLWooMe