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How Aditya Birla has an impact on my life? | Vijaya M - NMIMS Bengaluru

Jul 15, 2019 | 3 minutes |

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An ambitious girl from a small district in Tamil Nadu who has struggled to pursue her higher studies (MBA) where she was not exposed to any formal dresses, probably this is her first experience in buying formal wear. There were huge specifications on the formal dress to be worn on the day of the interview for MBA selection. She started looking at the brands which can provide the best fit and provide confidence for her. After spending humongous time on searching, she barged into the lifestyle stores in one of the malls at Chennai. She was trying various brands but was unsatisfied with the fit and colours provided by the brands. Then comes the last section of the store with various formal dresses and she was firstly impressed by the excellent design of blazer and this quote of “The first impression is the best one” fits perfectly for VAN HEUSEN. As the tagline mentioned it is actually a “Power dressing” which has boosted her confidence. The whole set of formal wear including shoes were bought in VAN HEUSEN. This brand has set a benchmark of quality, admiring designs and the more importantly perfect right fit. On the D-day of my interview, I was so proud and happy being dressed like a business woman. I was wondering who owns the brand and here comes our own Indian company “Aditya Birla” and I was overwhelmed that my purchase added value to me as well as my Nation. My love for the brand will never fade despite any situation and circumstances. Kudos to ABG group who can provide extreme quality at an affordable price which builds confidence among many people like me around the world. ABG always plays a major role on every important day of my life. This girl topped her 10th standard board exams. Her dream was to get into College of Engineering Guindy (Anna University) - the best and the top university (225 years old) in Tamil Nadu. She was so stubborn that she wanted to get into the university after completing 12th standard and there comes a big shock from her father that he wants her to study only in women colleges, not in Co-ed. She started preparing extremely furious that she wanted to top the examination in order to convince her dad. She prepared rigorously and topped the exam but still, it was not a cake walk for her because still, her father was not willing to join her in any university with Co-ed due to cultural issues. She was always brave that she never stopped for any obstacles like these and she knew that her father can be influenced by certain people whom he knew, so she started going along with him during walking, going to market and every other place possible. She figured out the right person at each and every place and explained her situation and asked them to support her and convince her father. Finally after so much of struggle and talking to a lot of people like doctors, teachers, professors, SI, judges her father has agreed upon her point of joining in Anna University. This was one my major struggle and I understood that whoever might be the person, there will always be a way to convince. "Never give up on things on which you are passionate about" and "When there is a will, there is a way". Believe in oneself and keeping moving crossing all the barriers in life.