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Discovering Oneself_Goa Institute of Management.

Jul 16, 2019 | 3 minutes |

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We belong to a generation for which the aesthetic value of a product matters the most. And we are greatly influenced by the brands around us as far as clothing is concerned. Aditya birla group has a large array of clothing brand under its name. Be it formal wear or casual wear or any type of apparels; Aditya birla group has a brand to offer for it. Some of the brands that the group owns are – pantaloons, Allen solly, Peter England, Hackett, Forever 21, American eagle, Van heusen etc. These brands influence the clothing style of a lot of people. They also help fashion travel from one place to another in no time. They stay updated about the trends in the market and also set an example of fast fashion, where they adapt with the changing trends in fashion as soon as it comes in the market. Aditya birla group is also into a lot of different industries like cement, telecom etc. It has a brand named UltraTech for cement. Through these various brands Aditya Birla Group have built a trust in the market since all these years. This is how Aditya Birla Group has influenced me in different ways; directly or indirectly. Challenges always help a person grow. I too faced a challenge once and that taught me a life lesson that I still carry with me. During my 10th grade board examination i was already having difficulty coping up with studies as i have not been a studious person since my childhood. My only respite from all this was sitting with my grandfather for a day and he would tell me stories about his childhood. On the day after my first exam i was getting late for my examination thus could not visit my grandparents and left for the examination venue. After completing the exam, I was thrilled to reach home to them and tell them how good my exam went. To my shock, when i reached home i could see a large crowd with my father and mother crying outside, I got really worried and inquired to find out that my grandfather had passed away. I got depressed and couldn't focus on any other work. Apart from the fact that one key person was no longer with me in my life I had to face the fact that I could not speak with him for one last time. He was a really important part of my day and I couldn't imagine losing him suddenly. Gradually I learned and accepted the fact that he was no longer with me in my life and that everyone leaves with time, I also learned that we cannot control certain things and they happen for a reason. I realised that for healing it is necessary to face your grief and deal with it. I came out of this grieving experience with a newfound love for life and knowing that whatever happens, happens for a reason.