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HOW I MET YOUR BRAND - SOURA BANDYOPADHYAY, SIBM PUNE

Jul 15, 2019 | 3 minutes |

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  “You can have anything you want in life if you dress for it” — EDITH HEAD I think that fashion can bring an enormous change in everyone’s life. You can feel the change happen inside yourself the minute you slip into a costume. Think about your costume this weekend. Did it make you act a little...differently? Definitely. it changed the way you moved through the world. Maybe you were a little saucier, or outgoing, or confident or energetic. Whatever the outcome, your clothes changed you. I have experienced that how you dress changes the way in which you think. Turns out that the way we dress doesn’t just affect the way other people perceive us, it also affects the way we think of ourselves and even cooler...how we think in the first place. You know the saying “dress for the job you want?” Fashion is a creative expression for me. It allows me to create new designs every day if I choose. Accessories are the finishing touches to my creation. If I buy a pantsuit for example. I NEVER wear it as the designer intended. I wear them as separate pieces and create my own look. More interesting! Fashion and makeup are my art tools and I’m the canvas. ABG is renovating its workplace. One ABG taskforce, led through using Israel-based totally researchers, might use device learning to assess whether an item is “elegant” or not. Out of ABG’s Lab126 R&D arm in California, would use pics to study a specific fashion and create comparable photos from scratch. If that feels like “rapid fashion by using ABG,” that’s because it likely is. The e-commerce giant has also patented a production gadget to aid on-call for apparel-making. The tech can be used to assist its ABG necessities line or the providers in ABG’s logistics community. Retail analysts say online retailers have played an important role in raising awareness about the latest fashion trends in small-town India. Brands are responding to it by changing the collections frequently, offering the latest designs at competitive prices, while opening more stores in markets where there’s an affinity for branded fashion. Internet access, higher disposable income and a desire to look good have further fuelled the growth of value-fashion brands in small-town India. But talking of experiences from life, there isn’t much that can be said. I had my share of bad days. I won a few battles, lost many more but who we are at this very moment is what defines us. As someone great said, “life is measure in the life you touch”. Simply, there is an element of that as well, because the stress in the economic system is not just restricted to the rural sector, we have seen that occurring on the durables facet and consequently, to a degree, I would say the discretionary demand classes gets affected in instances like these. we're experiencing that phase. fortunately, because the general penetration in our class continues to be low, there is a non-stop upgradation from unbranded clothing to branded. that tends to offset some of the decline, due to the fact new consumers are coming in; but it slows the pace of growth.