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How the Aditya Birla Group has affected me and How I overcame challenges to achieve my ambition in life so far- Deeksha Arora, NMIMS Bangalore

Jul 15, 2019 | 4 minutes |

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Part A How the Aditya Birla Group has affected me. Aditya Birla Group is one of India’s oldest, most trusted and diversified conglomerate which has a global presence in the areas of fashion, retails, infrastructure, food & beverage to name a few. One in every two households in India uses the product/service rendered under the umbrella of Aditya Birla Group. Keeping in mind the dynamic customer requirements, ABG group has kept evolving to meet the customer demands effectively. The Aditya Birla Group directly impacts my life as a lot of products that I consume and also is a big relief to the middle class with the wealth management services which are effectively provided by them.My most recent purchase includes formal wear from Van Heusen and Allen Solly which is one example of how brands under ABG group directly impact me. The clothing provided is of good quality, reasonable price and is easily available. I have also been a regular customer of Pantaloons store which allows me to choose from multiple brands at the same time and is a complete value fashion shopping destination for me. ABG group's Ultratech Cement enabled us to build our house and their diversified business also enabled our family to make financial investments with the correct guidance .Every second or third product we see in the market belongs to this group which gives us the confidence to dream big and work hard for them. They have continuously motivated their staff and kept a healthy and competitive environment overs the years and that excites me to work with this brand as it is an employee centric place to work at. The first SIM card which came to our house belonged to Idea and that enabled all of us to be connected with each other and it eventually made our life much easier. All in all, ABG’s products and services have consistently been used in my household and other households in India.

Part B How I overcame challenges to achieve my ambition in life so far As soon as I graduated, my aim was to complete my studies and get myself enrolled in a good MBA/PGDM program. I gave my first attempt in 2017 and did not obtain the required marks. It was a difficult decision to sit at home and put all my focus for these exams again but I was determined to achieve my goal. I used a different approach this time and focused on improving my weak areas based on my analysis of previous year’s papers along with practising the areas I was comparatively better in. My exam schedule ran tight and it was difficult to keep up with the same schedule while all my peers were doing different things in their respective jobs. When I was sitting in anticipation of my result, I was hopeful of converting some colleges. My first result was disappointing but I still kept my hopes up. It started becoming difficult for me when all my results started coming in and I wasn’t converting any of them. My confidence started wavering and I was unable to process this back to back failure. The following few days were extremely bad for me as I wasn’t able to sleep and I wasn’t able to think clearly. Things began to improve and I started focusing on myself; I joined the gym and exercising genuinely helped improve my mental and physical health. Finally after a long wait, I converted Narsee Monjee in the month of March and I took a decision to join it. Presently, I am a PGDM student here and finally moving up the graph of my career. This whole experience made me realise that the process itself is a big lesson and I am motivated to continue  being ambitious for what I believe in .