Why ABG is important in my life?
There are two Fs associated with Aditya Birla Group that has had considerable influence on my life - Fashion and Finance. Fashion in India is synonymous to Aditya Birla Group. Aditya Birla Group’s influence is not restricted on my generation alone, but it has had a huge influence on my parents’ too. I have grown up seeing my father always go for a Peter England shirt and a Peter England pant. The trust that my father has on Peter England is unmatched. Since I have seen this growing up, it has passed on me as well. Today, my father and I have so many options to choose under the Aditya Birla Group’s Fashion brands. Be it Peter England, or Allen Solly, Van Heusen or Louis Philippe, Aditya Birla Fashion has got us covered for all occasions and all price ranges.
I am fortunate enough to have lived in a plush 2BHK apartment with my parents. My parents have worked very hard to own this beautiful home of ours. We thank Aditya Birla Housing Finance for helping us with housing loan. They enabled us to have a house we truly wished for and helped us realize our dream. Aditya Birla Housing Finance’s team were adaptive to our request and created a customize plan for us. In addition to this, our first exposure to Mutual Fund (SIP) was with Aditya Birla Capital. My father has been investing with Aditya Birla for more than two decades now. When it comes to investing, it has to be Aditya Birla Capital. These mutual funds have given good returns and it have come in handy for paying my college fees, just at the right time. When I started working in, I too chose Aditya Birla Capital for Mutual Fund. I have been investing for about three years now. The impact that Aditya Birla has had on our lives has been immense. It has been with us at every milestones of our lives and will stay with us forever.
I am always awestruck by the unbelievable mega structures I witness all around in today’s world. I felt the same when I witnessed India’s first Sea-Link, the Bandra-Worli Sea Link. It is a wonderful feeling driving through this engineering marvel. It is a known fact that Ultratech Cement was used for building this engineering marvel. Aditya Birla Group is part of our life in ways I cannot even begin to fathom. Who knows, maybe the very room I am sitting right now has been constructed using the reliable Ultratech cement!
Hunger Care – A Noble Cause
When I was a kid, I never knew what starvation was. I never felt that emptiness in my stomach not being satiated. But as the wise saying goes, 'There’s a first time for everything', there came a day to make me realise the unfulfilled pang of hunger.
I was travelling with my mom to Chennai by train. During our journey, I saw a lady carrying her child in a sack tied to her shoulders, and begging. The child was crying loudly. Perplexed, I asked my mom the reason for the child's agony. My mom told me that the kid is hungry and is crying out for food. The answer welcomed me to the harsh reality and with the fact that there are people out there who cannot afford food and that many live in a hand-to-mouth situation. That day I decided to always strive towards wiping out starvation from this society and made that as my ambition. I did everything that I could to curb deprivation of food for those who could not afford it. I used to feed the needy during weekends in my locality. My activity was restricted to my locality only. I wanted to upscale this activity and wanted to expand it. My primary challenge was to find people who could volunteer to assist me in this deed.
During my graduation, I along with my friends created ‘Hunger Care’. We decided to distribute homemade food to the needy in multiple locations simultaneously on a pre-decided date. To our immense surprise, social media came to the rescue and became the key driver of our agenda. We created a Facebook page and requested people to join the page. We got good support for this cause and many of them were from different cities. Slowly and steadily, my ambition was getting a constructive shape. We decided to distribute homemade food every weekend in multiple cities. Initially, we carried out this in Pune, Mumbai, Delhi and Bhubaneswar. As an individual it was difficult for me to scale it at this level, but I found a way out and formed a team through which I was able to exponentially expand this noble cause.
I always think of doing something good for the society and make it a better place to live in. I hope one day I will be able to reduce starvation and make food available to all the needy people across the world.