Seventh IBS Conference on Marketing & Business Strategy (ICOMBS) is organised by Department of Marketing & Strategy at ICFAI Business School. Delegates from industry, panel speakers, paper presenters, industry executives, academicians, research scholars, faculty and students of IBS participated in the event.
Workshop on digital marketing technologies was organised by distinguished faculty members of ICFAI Business School, Hyderabad where they demonstrated the importance of digital marketing in the current scenario.
Post-inaugural, three-panel discussions on themes like Mobility, Health and Fintech were held.
The conference facilitated paper presentations by students, research scholars, faculty members, delegates, and industry practitioners.
Ajay Ray, founder and managing director of Ray Business Technologies Pvt Ltd and member of NASSCOM Council on Internet and Mobile outlined the importance of the digital transformation and how platforms will radically change the way people live and conduct themselves.
Srikanth Nadella, COO, Call Health in his keynote address narrated about the vastness of the potential in platform-based business models in the ecosystem of a shared economy.
Prof. Mahender Reddy, vice-chancellor, IFHE formally inaugurated the conference and highlighted how such emerging theme benefits industry and academia.
About ICFAI Business School
IBS Business School (IBS) is a constituent of ICFAI group and was incepted in 1995. Since then it is providing quality business and management programs and is one of the pioneer b-school in India. IBS Business School provides globally accepted programs and 100% case-based learning. At Ahmedabad, Bengaluru, Gurgaon, Kolkata, Mumbai and Pune campuses they provide PGPM program and at Dehradun, Hyderabad and Jaipur they provide MBA programs.
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