Situated on the outskirts of Rau, the IIM Indore campus is situated on a small hillock and overlooks the city. Peace and greenery greet you as soon as you enter the campus, and long winding roads take you wherever you want in minutes.
The thing that makes my campus unique is the Rural Internship Program, which is a mandatory program that takes place in the second trimester where a PGP-I has to spend 4-5 days in a Madhya Pradesh Village and participate in a government survey. The entire programme is organized in coordination with the Madhya Pradesh Mantralaya, Bhopal.
Rural Immersion Programme (RIP) is a unique initiative that was instituted with an objective to sensitize the young managers and entrepreneurs towards the intricacies of the rural areas of India and to make them aware about various government initiatives and the rural economy in general.
The primary objective is to be an eye opener as it provides insights on the various dimensions of district-level administration, focusing on the Panchayat system of governance, and to dispel any misconceptions about rural India. The entire set of PGP-I is uniformly divided into groups of 10 each, based on their own choices. The coordination with the Block Development Officers and Nodal Officers is done by the students. The entire week is characterized by visits to various blocks in the district where students critically analyze the execution plan of numerous government schemes and survey villages to observe the actual level of implementation. In our year we had to verify the ODC (Open Defecation free Claims) made by the village. We then submitted a report of our analysis and made suitable recommendations that proved to be helpful to the rural administration.
The programme offered us a chance to explore the rural markets and sensitized us towards social issues, which are prevalent in such societies and learn that the government might not always be wrong and it is sometimes about getting a different perspective.
Which ABG company would you want to work for and why?
The ABG Company that I want to work for is Aditya Birla Fashion Retail because of the fantastic opportunities in the marketing domain. Seniors have described the entire internship to be full of structure and learning opportunities. The work ethos of ABG has always been amazing, and I want to work in this domain because of the love of fashion and administration that I have. Working under one of the organizations of ABG have been one of my dreams, and ABFR offers me the perfect platform to launch my career hence Aditya Birla Fashion Retail is the ideal place where I want to start.
- Aayesha Ali