Aditya Birla Group stands for Honesty, Engagement, Enthusiasm, Rush. As a carefree user, the value of a brand plays a significant role in my life. And of all these, Enthusiasm, is the most important one.
I have always been taught that no matter what I do, be it for myself or someone else, give your 100% and be proud of whatever you do.
ABG knows very well the customer value, as is connected to their customers at each level. Aditya Birla group plays a vital role in the life of every Indian. The role they played was visible by various buildings made from ultra-tech cement, not only this; they brought in different foreign brands. Very few us know that various international brands, including Allen Solly, Peter England, are ABG’s brands. Every one of us likes to sit near Mumbai’s Bandra-Worli Sealink, but have you ever thought about its construction? It took around 0.1million mt of ultra-tech cement to build the same.
It also makes our tyres, and the nanoparticles in it make it safer. Indian Railways use a larger share of Birla’s copper for railways.
ABG has various segments, like, Cement, Fashion, Textile, Telecom, and Financial Services. These are some of the things everyone uses daily and these are all products of the ABG. From these many products, every Indian use at least one of its products. And such dominance ABG has caused from past 162 years, on both of its consumers as well as employees all over the world.
The brand knows its consumers well and how much impact they have in their lives and fulfills the promises of being with them.
ABG, therefore, plays a vital role in the course of almost all of us. And I thought of taking out some time to dwell upon the same.