The Aditya Birla Group, one of India's leading multinational conglomerates, is a powerhouse of fresh fashion and innovation being having so many companies, the desire to occupy the pantaloons from the retail king group – Kishore biyani and making it so successful and giving tough competition to the other brands like big bazaar and reliance trends.
The best part about Pantaloons is that, they make sure that each and every product they sell will be quite different from its competitors as well as maintain the variance in the price levels also. Pantaloons is constantly extending its foot-prints into the rest of modern India.
customer's innumerable choices that reflect style, attitude, and comfort, Pantaloons has extended its horizons to fashion accessories like fragrances, footwear, handbags, watches, sunglasses and much more. Voted as 'India's Most Trusted Apparel Retail Brand, The rate of new store openings has increased from one every two months to one every two weeks. The brand is now present in 78 Indian cities / towns Pantaloons today retails over 200 licensed and international brands, including 24 exclusive in-house brands.
Pantaloons runs a multi-tier loyalty programme called Greencard. Greencard is India’s most rewarding loyalty program and boasts of over 12 million members.
It basically teaches everyone that, buy from one group which has the potential to get the opportunity size existing in the market and give the tough competition to the sellers products if the similar kinds of business exits. Also keep teaches to keep up with the technology evolving around the world.