The Indian Entertainment Industry has performed overwhelmingly in the recent past and is one of the fastest growing sectors in India. With more than 600 television channels, 100 million pay-TV households, 70,000 newspapers and 1,000 films produced annually, India’s vibrant media and entertainment (M&E) industry provides attractive growth opportunities for global corporations.
"The Media & Entertainment industry landscape is undergoing a significant shift", according to Jehil Thakka, Head of Media & Entertainment, KPMG. He further added, "Cable digitisation, the promise of wireless broadband, increasing DTH penetration, digitisation of film distribution, growing Internet use are all prompting strategic shifts in the way companies work. Traditional business models are evolving for the better as a host of new opportunities emerge."
Major Players
- BIG Cinemas, a division of Reliance MediaWorks Ltd, a member of the Reliance ADA Group, is a large cinema chain with over 250 screens spread across India, US and Malaysia. After pioneering the IMAX experience in India, it recently launched 3D and 6D technology and is the only cinema chain to screen films in all three formats.
- Tips was the golden dream envisioned by two brothers - Mr. Kumar S. Taurani & Mr. Ramesh S. Taurani In a small shop situated in the crowded wholesale market of Lamington Road, the hub of the Bombay's music industry, a big idea had found wings.
- PVR, the largest and the most premium film and retail entertainment company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in India. It currently operates a cinema circuit comprising of 462 screens in 104 properties in 44 cities pan India.
- Zee Entertainment Enterprises Ltd (ZEEL), one of India's leading television, media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content.
- Eros International (Eros), a leading player in the Indian film entertainment industry. It was founded in 1973 by Mr Arjan Lulla and is based in Mumbai, India. The company co-produces, acquires and distributes Indian language films in multiple formats worldwide, including theatrical, television syndication and digital platforms.
Entry Points after MBA
- Marketing and Branding Executives
Working as Marketing and Brand Executive, the key role would be to enhance the brand value of the firm in the industry.
- Ad Sales and Business Executives
As an Ad Sales and Business Executive, one has to persuade the clients to buy the advertising space and time, find out who controls the advertising budget in target organizations and contact them.
- Promoting and Event Managers
The key role of an Event Manager is to organise the events, attract sponsors and promote the event on a suitable platform that would put the firm in the limelight.
- Talent Agent
Talent agents work on behalf of their clients to promote and represent their interests, and will typically handle the majority of all interactions between their client and the employer.
- Studio Executive
A studio executive is generally the head of a studio, much like the chief executive officer in other businesses. He or she may be one of several top management or production staff in the film studio.
- Finance Consultant
Working as a Finance Consultant, one will be responsible for making key financial decisions, forecasting earnings and cash flow, and managing the budget of an entertainment company, a media consulting group, or a lending agency.