The risks and rewards of the road not taken is something which one can learn from Aditya Birla Group. They have constantly taken efforts to understand the Indian market and tried to capture and create various opportunities. The success story of brands like Idea, Pantaloons, Forever 21 and various others is proof of the same.
“What an Idea SirJi”, this is probably the first thing that comes to one’s mind when we talk about the massive Aditya Birla Group. Abhishek Bachchan representing the brand idea identity can be seen in various advertisement campaigns trying to lure the audience with their innovative and creative themes. Where other competitors are trying to campaign their own brand through various advertisements in higher tier cities, Idea has again and again tried to focus their brand on mass audience all over the country by choosing themes which are enabling all the users of telecom and not only their customers. This is typical case of when we talk about increasing the size of pie itself instead of increasing the share in the pie. The themes of “Use mobile. Save paper.”,” Education for all”, “No Ullu Banaoing”, etc were huge steps in this endeavor.
I was never a user of Idea telecom service but like millions of people even I became a fan of their ideology. They were the reason I started using digital services on mobile and saving paper. They were the reason why I started using YouTube as a learning platform. They were the reason why I became more aware about general rules of the society. At last I will like to conclude that though this was example of only one of their brands, but Aditya Birla Group has been and will continue to shape and inspire our lives to something better.