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Journey To The Most Potential & Untapped Rural Market Of India | Parth Panchal, IRMA

Aug 3, 2020 | 3 minutes |

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"CAT is not just an Exam, But It's the gateway to your Completely Transformed Life Journey."

Ignition of Spark To Write CAT
During my undergraduation, I have participated in many competitions and served at leadership positions for many clubs, where I have got that big 'Management Experience'. After that point in 4th year, I have decided to pursue an MBA and make my career in Management. I have joined a coaching and cleared basics, but then I have offered Sales & Marketing Role in one of the Top Automobile Firm in Rural Market Development. So, I have decided to explore the on-ground corporate situation before further diving into an MBA. Before 8 months to CAT 19, I had started full-fledged preparation. I have started preparing with that Post MBA Picture in my mind, which serves as a strong motivator for me.
What Worked For Me In CAT?
  1. Relying heavily on mocks & analysing it thoroughly. (To analyse mocks is more important than to just take mocks)
  2. Revising quant formulas frequently & practising from diverse sources as well as past papers.
  3. Being focused on improving weak areas and not repeating the same mistakes again & again to maximize the score.
  4. Last but not the least, understanding the game of CAT to crack the Game. (THE ATTITUDE GAME, NOT AN APTITUDE GAME)
Why IRMA & Why Rural Management?
I have converted Premium Business Schools like VGSoM- IIT KGP, IRMA, IIM Nagpur, IIM Amritsar, IMT Ghaziabad, IMI, KJ-SIMSR, IIT Roorkee, DBE, DSE etc. During B-school Selection, Aspirants always look after Packages, Placement Reports but Most of the Aspirants miss out on Curriculum, Vision, Roles offered post-MBA, Long Term future & Alumni Network. My reasons behind Choosing IRMA are,
  1. Majority of Corporates are moving towards The most potential and Untapped Rural & Semi-Urban Market of India after Saturated Urban/Metro Cities Market. So, When It comes to Rural Management, No one does it better than IRMA in India.
  2. I want FMCG Sales & Marketing as a Job Role, So IRMA will give that on Ground Exposure to understand the real potential market for FMCGs.
  3. Unique Curriculum offering Subjects mix of Corporates, Policymaking & Development Sector, which would be vital to understand Indian Society & on-ground issues related to it.
  4. VFS Segment of 9 Weeks to Understand the actual Indian Consumer Behaviour through Spending time interacting with On Ground Last Consumers.
  5. Dr.Verghese Kurien's Vision to serve the underprivileged Society of India for Strong Root of India.
I believe that all these learning would give me enough Exposure to go miles in my aspirational Field of FMCG Sales & Marketing. " Every premium B-School is the best in its own segment. So, select the B-School based on what you want in long term as a career, because whatever you will do post-MBA would be almost, for your whole life"