Part A: Why Aditya Birla Group is big in your life?
The presence and impact of ABG products in my life has been quite massive and a lot effective. Being the third largest private sector conglomerate in India ABG has a number of products across wide variety of areas like agriculture, cement, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO, and IT services employing 120,000 employees and affecting crores of people worldwide.
Home is where your heart is: Being India’s largest cement company Ultra Tech Cement has been the significant part of the houses we reside in, also in my family it’s close to our hearts as sales of this product has been a source of livelihood as most of my relatives are into cement retail business.
Look good, feel good: Another major part of ABG that’s dear to me and most of us millennial is the multi brand fashion retail chain Pantaloons and Forever 21 which incorporates brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People. Being a big time fashion and branded-clothes enthusiast myself I confidently vouch for the quality and wide range of in-trend designs offered by these stores to be the best in class.
Communication is the key: There is no way one can miss out the telecom part of ABG with it accounting for one third of group’s market capitalization and majority of the population connected through the Vodafone, idea network. These networks being popular and efficient in the rural parts of the country allows me to connect with my grandmother residing in the village and also enjoy the internet privileges which is at par with the experience in urban areas.
PART B: Overcoming challenges to achieve life goals
The best example for this would be my journey of pursuing MBA at an IIM. My biggest achievement would be coping with everything after my father passed away and taking up the responsibility of the entire family while not compromising on my dreams. This is because I was a care-free, happy-go-lucky sort of an individual and really attached to my father. So it took a lot of learning, conditioning and growing up to be where I am now.
Quitting work was not a favorable option given the family situations and convincing my Mother about moving out and staying away from home was another big task in itself. Along with this the late 9-12 hours of work every day with the 5 hours of commute, the constant negativity from friends, family and colleagues about how this is a lost cause almost made it impossible to pursue this goal of making something big of myself. But never the less all this made push through my limits and utilize every minute of the day productively, wisely and judiciously as possible trying to prepare and achieve my big goal, the first step of it being getting into an IIM. Now that I am successfully living my dream just shows that with proper focus and perseverance anyone can achieve anything they put their mind into no matter the circumstances. Every time I share this with someone people have been nothing but inspired to do more and work hard to achieve their dreams. This sure does make me feel like the leader and influencer who makes necessary impact on the society just like the ABG.