Let me break down the answer in one of our professor's logical split of stages of consumer experience (ya MBA lingo!)
Before:
I had done my BE in information technology from Sardar Patel Institute of Technology Mumbai, worked for 2 years in an IT company as an Analyst. I had joined a coaching institute for MBA almost 15 months prior to CAT. I have extensively used all their material to excel. Regular studies and assignments helped me keep pace with the portions taught in the lectures and that built my concepts excellently. A series of Mocks taken seriously helped me build speed and strategy for the Big days of CAT & XAT. I did well in both of them.
Maharashtra CET was a natural extension to my preparation. It does not matter if you study 1 hour every day or 10, what matters is how well do you study in them. You should be happy with your efforts and benchmark your results with the others around you. When you find both the things falling in place simultaneously, that would be the number of hours you need to study. And about managing different activities, I feel everyone has the same 24 hours. It’s all about our priorities at the moment. Get the priorities right and you will find time for all your activities. Finally, I converted JBIMS.
After:
JBIMS is one of the best experiences of my life till date. A very strong alumni base and an excellent industry interface really influence the functioning of JBIMS! Except for 4 professors, all the remaining are visiting faculties- who are industry professionals themselves. So, getting to learn almost everything from the industry directly- nothing can be better than this. what Philip Kotler taught about the 4Ps of marketing? NO - who cares!! But what I learnt from my visiting faculty Marketing professor who was a brand manager at HUL is still applicable today in day to day life!! Academically I must say that JB has got some of the best faculty who are working professionals and bring out the experience via use of applications of whatever theory is being taught. This is what I experienced in subjects related to marketing, finance and operations. JBIMS is a 1-building campus, so nothing much to boast of here. You cannot boast about the infrastructure but you would be proud of the intellectual infrastructure all around you. You have to be there to believe it. And you can easily mix with the crowd along with identifying your uniqueness. Being a Marketing enthusiast I would like to work with Aditya Birla Fashion and Retail which will help to explore my marketing knowledge and it will be a dream job to work with the market leader in fashion and retail.
- Swapnil Ghige
MMS - II, JBIMS