Aditya Birla Group is built on a very strong foundation of stake holder value creation. It has grown into various powerhouses in a wide range of sectors – metals, textiles, carbon black, telecom , IT services and cement . Today, over 50% of group revenues flow from overseas operations , covering countries like North and South America , Africa and Asia . It is the third largest Indian private sector behind Tata Group and RIL.
ABG sells in houses and in other sectors as well . ABG also plays a very important role in my life as well. I can relate my past experiences of ABG. Allen Solly and Pantaloons are the most important brands , without which I can not complete my shopping even. All my formals are mostly of Allen Solly . It’s clothes are so comfortable that I can easily carry them the whole day .
The group’s firm AB Fashion and Retail Limited sells in house brands such as Louis Philippe , Allen Solly , Van Heusen , Peter England and many other multi brand outlets . It acquired multi brand fashion retail chain Pantaloons from Future Group . It also acquired exclusive online and offline rights to American Fast Fashion Retailer Forever 21 in India . Some other Fashion Brands are Madura Fashion and Lifestyle , one of the most famous retail store throughout India , Planet Fashion etc.
ABG has done a lot of work not only in India but also Internationally. I will discuss some of the brands of ABG and the challenges I faced in which ABG played an important role .
Allen Solly- It is an initiative of Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle is India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Once , I had my interview the next day and I did not have my formals ready at that time. Then , one of my friends told me about ALLEN SOLLY and suggested me to try it. I went to the store and purchased it. The size suited me very easily and I did not need to make it alter as well.
Forever 21 - FOREVER 21, is an American fast fashion retailer headquartered in Los Angeles, California. Forever 21 is known for its trendy offerings and low pricing. The average store size is 38,000 square feet (3,500 m2).The company sells accessories, beauty products, home goods and clothing for women, men and girls.
I tell you about a funny story and this story was of my sister. My elder sister was very fat initially and any brand , any clothes did not make her look slim. We used to tease him a lot . Someday , someone told her about Forever 21 . She tried the clothes at Fortune 21 store and she started looking slim somewhat . I know this was so stupid , but clothes of Forever 21 are so smooth and attractive that from that day to now , Forever 21 is her first and the last preference.
In this way, ABG has played a very important role in my life.