The Aditya Birla Group, headed by most eminent business figure in the world Mr. Kumar Mangalam Birla is a company without which life of billions would be unimaginable. Imagine a small farmer Mr Arijit waking up in his hut made of UltraTech cement covered with roof sheets supplied by Novelis, comes out to spray insecticide supplied by Grashim Industries talking to his son Basu working in a big city like Mumbai on a Vodafone Idea telecom network. Basu on the other hand drives a car which has alloy wheels and rubber part coming out of one of the ABG group factory, wearing a Peter England Suit with a shopping bag full of Pantaloons and Forever 21 goodies for his family, tries to convince his dad that he wants to buy a Birla Sun life insurance policy for him.
Yes you got it right this is the impact that ABG has on us!! All of us from a small farmer in a remote village to a well suited businessmen rolling around on the Dalal street.
Now if you think how does a company which has over seven decades of responsible business practices in over 34 countries in North and South America, Africa and Asia is lead. All this credit goes to the values of the Birla family which has made place in hearts of every stakeholders. I would like to quote Mr Kumar Mangalam Birla here to highlight this culture where he says, " Great businesses are never built on the quick sands of opportunism. I reiterate that, if living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for."
So is the ABG group with many more decades ahead !!