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Every element in this universe is in synergy with every other element, the interactions of these different elements produce a combined effect greater than the sum of their separate effects. What if I say there is a single entity, which is a concoction of different elements touching millions of lives every single day and making them better, easier than the previous day by adding a little everyday, making it large. This Entity is making life richer with love and laughter by helping to build stronger bonds with people who we love and far away from us by providing cellular services offering superior voice and broadband connectivity across India. Helping us to build our safe home by offering building solutions, white cement, concrete, tile adhesives and building the roads connecting our homes. To travel back to our homes safely it “shares the strength” by manufacturing and suppling of carbon black additives by catering to leading brands and companies across the tire, rubber, plastic, ink and paint industries globally. Also, this entity brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons creating a synergistic core that will act as the nucleus of the fashion businesses and making us look and feel better. They also bring smiles on 7.5 million people by their welfare driven programs: healthcare, education, sustainable livelihood programs, infrastructure, building model villages; transcending the conventional boundaries of business because they care. They impact million lives in a small way but together the impact is huge. That is Aditya Birla Group for you: doing little things making it better and bigger for you.