CAT 2024 Analysis

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Make a Dent in the Universe_IMI New Delhi

Jul 16, 2019 | 3 minutes |

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Why Aditya Birla is Big in my life The various brands of the third-largest Indian private sector conglomerate have touched my life at different moments. The presence of Aditya Birla Group in my life is not only massive but also nostalgic. From buying prepaid Idea sim from Dad’s money to buying Allen Solly jacket from my own money, amidst there are numerous products which I have consumed without knowing that they belong to the division of Aditya Birla Group. Freshwrapp is one of the Aditya Birla Group’s products which I have been using since my school days. It is considered as country’s one of the leading packaging foils brand. The product is manufactured by Hindalco Industries Limited which is the metal flagship organization of Aditya Birla Group. Hindalco is also the largest supplier of foil in India. During my school days, my mom used to wrap parathas using Freshwrapp for lunch. The parathas always remained fresh and the flavor was retained for a long time whenever it was packed by aluminum foil. The quality, affordability and multi-purpose nature of the Freshwrapp makes it the first choice for most of the families. These days whenever I visit my hometown during the MBA program vacation, I always find Freshwrapp in our kitchen. By looking at the Freshwrapp’s smiley logo, I travel back to my school days when after finishing the lunch, my friends and I used to turn the aluminum foil into a ball to play cricket. Even now when I have to travel from my hometown to Delhi, every time my mom packs food, love, and trust only inside Freshwrapp.

How I overcame challenges to achieve my ambitions When all my friends were exploring different career opportunities based on the scope of employment, at that time the only thing which I had in mind was to make a dent in the universe. Work fills a major part of our life and therefore it was very crucial for me to identify the work which will help me to accomplish my purpose. I believe that at present the career path which I have selected is of my interest and the way I am managing my journey is right. There was a time when professionally I was doing well and I also had a large social circle. However, I stopped giving ample time to the critical few people who had a significant impact on my life. I was thoroughly by myself and I didn’t realize that I lost touch with the people who loved me. Meanwhile, I also suffered from an anxiety disorder because of which my performance at workplace degraded. I had nobody with whom I could have shared my grief. I was extremely frustrated and depressed in my life. I started feeling alone in the crowd of strangers. To recuperate from this situation, I looked for something which can distract my mind. But it didn’t work so well. Therefore, I decided to inculcate meditation in my daily routine. Meditation helped me in reducing my stress and it also controlled my anxiety. Now my mind is better focused to develop frameworks for enhancing existing processes. These days, I also meet my parents and friends more often. I am glad to have a small social circle of people who really care about me and my dreams.