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What Makes My Campus Unique - Akash Senapati, XIMB

Jul 10, 2018 | 3 minutes |

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After months of preparation, gruelling GD/PI sessions and some luck, I managed to get into the prestigious Xavier Institute of Management, Bhubaneswar. Right from day one, not a minute was wasted while drilling the idea of a rigorous course curriculum which awaits us in the arduous two years journey of this MBA program. I can go on about the intensive pedagogy of XIMB, but, that's not exactly what makes my campus unique. In the end, it all boils down to the culture which has been inculcated in everyone associated with any institution, and that is where XIMB dazzles. As future managers, we cannot just expect to learn the prerequisites inside the four walls of a classroom. Since my first day at XIMB, the one word which puts both credit and debit behind in its usage is legacy. Here, legacy is not just a fancy term which is used to motivate us. It's a way of life, where everyone works collectively to maintain it at all costs. Be it quizzes or on the field, the obsession with legacy is palpable. It's not the marvellous infrastructure or the brand which has helped XIMB to reach the upper echelons of B-School ranks. It's the inherent respect for others, humility, and acceptance after every ruthless competition which takes place in the campus. XIMB is situated in Bhubaneswar, Odisha, a conservative state which is yet to ride the third wave feminism and LGBTQ+ rights. But, the moment you step inside the campus, it becomes an entirely different place, where the freedom to express is encouraged and chauvinism is only found in a satirical late-night conversation. Like every other college, XIMB also has its own support mechanism that goes by the name of ‘Bhaina’ which translates into a brother. Be it the mess ‘bhaina’ or the guard ‘bhaina', everyone is treated with the utmost respect, which makes XIMB nonpareil. To sum up XIMB’s legacy, it would be a quote from Harry Potter; “If you want to know what a man’s like, take a good look at how he treats his inferiors, not his equals.”   ABG company I would like to work for: I have been always passionate about marketing and consumer behaviour. To showcase my skills and get a holistic platform, Aditya Birla Fashion and Retail Limited comes second to none. I wish to learn more about Aditya Birla’s vision to penetrate the Indian markets and hopefully, will also be able to be a part of the team where I can incorporate my marketing and negotiation skills to enhance the legacy of the company.   - Akash Senapati BM, 1st year, XIMB