Aditya Birla Group (ABG) is many things rolled into one. A Fortune 500 company with an enviable net worth of US $44.3 billion, a brand that has collected numerous accolades over the past 15 years and a humongous conglomerate that caters to the needs of every person or entity out there, be it in the manufacture of Infrastructural Capital goods, Fashion, Telecommunications or Financial services. ABG has etched a name for itself in the Hall of fame of Indian corporates. Its tagline ‘Taking India to the world’ is quite commonplace in print and digital media. ABG takes tremendous pain to make sure its commercials are clean and family-friendly in an expletive-ridden Ad-space. Also, its offerings are known for their classiness and reliability.
A personal experience I would vouch for is Aditya Birla’s range of clothing brands. Allen Solly, Louis Philippe, Peter England, and Van Heusen are quite the stand-alone products in their own right and offer the wearer a sense of sophistication and comfort previously unheard of. Right from the fabric to the sewing style they use, the brands are impeccable in every way imaginable and don’t crease under pressure. ABG’s insignia, a rising sun, seems to bode well with its infrastructural businesses, the brands Ultratech and Hindalco have the hallmark of being used in a number of famous construction projects, both in India and around the world. In the segment of telecommunication, the merger of Vodafone and ABG’s very own Idea cellular into a 4G LTE (Long Term Evolution) Network has propelled ABG to the pedestal of being the largest telecom operator in India.
Another important point to touch upon would be ABG’s Corporate Social Responsibility (CSR) projects. ABG’s hospital services, immunisation camps and mid-day meals for school children have positively impacted the lives of millions of people in India who otherwise do not have access to such services.
PART-B
As I started to grow up the smell of delicacies in the tiffin box faded away into the perfumed fragrances of the shopping malls. Unaware of the fact that, most of them belonged to ABG, I often use to argue with my friends and family about buying my shirts, suits, trousers from Peter England or Louis Philippe or Van Heusen. Peter England became the brand of my formal clothing and a part of my day to day attire and personality as I grew into the corporate world. It gave a unique confidence to walk around in the formal shirt and cotton trousers. Since I joined my B school, my wardrobe is flooded with Peter England suits, shirts, casual shirts and trousers.