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Making it big, the ABG way- Aleeva Goyari, IIM Rohtak

Jul 15, 2019 | 3 minutes |

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Right from UltraTech cement being the part of most of our homes, to providing the medium to stay connected with the loved ones through strong telecom connections, to the dresses we wear for our occasions, ABG has become an integral part of most of our lives. Aditya Birla Group, being a Fortune 500 company has established itself in every household through its great diversity of verticals and has created a real impact on individuals daily. Covering the major contribution of this conglomerate in my life, there hasn’t been a day I cannot recall when I wouldn’t have used an Aditya Birla product in my life. In the pursuit to realize my dreams which had me embarked upon a journey not so easy and relatively competitive. ABG here facilitated me as a 17-year-old girl from Assam setting herself up in Gujarat to pursue her under graduation found a medium to stay connected and rarely feel away from home through ABG’s very own Idea. Let me not miss out on some of the first-hand interactions with the other products and services as well. The first pair of formals I bought for my first ever interview from Allen Solly will forever be etched in my memory. Be it summers, winters, birthdays or parties, with Forever 21 being my favorite clothing brand as well as Pantaloons have always been my first preference, which had given me the liberty to choose and turn around my wardrobe. Hence, to conclude, the 162-year conglomerate has never failed to understand what we need while continually adapting to the growing trends. It won’t be wrong for me to mention that it is because of this very reason ABG is quietly making big in everyone’s lives and marking its presence for the greater good of the people.  They say that challenges are what makes life interesting and overcoming them is what makes life meaningful. The day we step out for the very first day of our school, we realize challenges have been part of our lives at every step. My first realization for the same was when the biggest challenge I faced was surviving. Being an introvert for almost half of my life kept me quite reserved. Living out of my comfort zone was never in the picture. It all became worse when I had to shift to an entirely new city at the age of 17 which was no less than a task for me. Surrounded by lots of people intimidation made way and interactions for me became way difficult which made me settling into my college life stressful. However, the constant reminder of all the hard work done to reach and be in this stage of life somewhere back of my mind triggered the determination to face it. I pushed myself and did everything to overcome my introversion while at the same time balancing every facet of my life. Eventually, everything fell into place. Fast forward to today I can proudly say that while taming my introversion and overcoming my challenges helped me sail, taught and transformed me into an adaptable person. I am now comfortable to tackle whatever challenges that come my way yet without ever losing my individuality.